5 Questions you need to answer before developing a content plan
Basing your marketing approach and content strategy on how you view your own products is the number one pitfall many small business owners fall into. Repeat after me: I am
Read MoreCategory: Resources
Here’s why your small business needs a newsletter
Let me start by saying—wait, typing—that regardless of your business model you will benefit greatly from having a newsletter. This may seem a little weird to you, especially since other
Read More
Social Media Content Planner and Post Tracker
If you can’t pinpoint which social media platforms and posts work best for you, then this post is for you. When it comes to social media there’s no standard rule
Read More
Four Engagement Ideas for World Health Day
Here are a few ideas to help you celebrate World Health Day with your audience. This post has been developed for small business owners with yet-to-grow social media channels. One:
Read More
5 Engaging Content Ideas for Valentine’s Day
When it comes to social media and engagement, Valentine’s day is a great opportunity to generate some engagement. It doesn’t matter what your business is. If you agree with any
Read More
The Psychological Power of Brand Color – Which color is right for your brand?
The communication color you choose for your brand isn’t just a part of your identity and persona. It’s a core part of the business story you are sharing with the
Read More
13 Websites for Free Videos, Photos, and Sound Effects
Did you know that most of my videos, courses, and social media posts are created using royalty-free recourses? I don’t mean I just create posts using Canva, which I do!
Read More
Editorial Optimization: Fixing Hiring Mistakes
Originally published on LinkedIn Part of my job as a new EiC joining a media outlet is to scan for mistakes that need to be fixed immediately before an upgrade
Read More
How to Write a Great Travel Story?
Originally published on LinkedIn in August 2019 Ever wonder what’s the difference between a well-read travel story and a barely-read one? Well, it’s not luck nor is it random. It’s
Read More
