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Category: Resources

Here’s how I test website design as a non-tech

Did you know that an extra 2 seconds of load time increases the average bounce rate by 32%, according to Google. Not only that, but if a page load time

A strategy is not a plan: Here’s the difference

Most confuse business planning and strategic planning with strategy. Those are two entirely different things. What is Strategic Planning? It’s a set of activities that a given company plans on

5 awesome tools to create a free survey

I recently wrote an article about creating the perfect business slogan and half of my advice in there required surveys. To keep things as easy as possible for you, here’s

How to create an effective business slogan?

First things first, let’s begin with the basics. The purpose of a business slogan is to remind people of your brand and give them a clue to the benefits they

8 reasons why you may need to rebrand your business

The decision to rebrand your business is always a difficult one and often fraught with a long list of what-ifs. However, if you follow the right path you can eliminate

Busted: 5 marketing myths you probably believe

Marketing practices are evolving by the minute and we all seem to be perpetually chasing them down the road. However, even with all of us agreeing on this reality, many

5 Questions you need to answer before developing a content plan

Basing your marketing approach and content strategy on how you view your own products is the number one pitfall many small business owners fall into. Repeat after me: I am

Here’s why your small business needs a newsletter

Let me start by saying—wait, typing—that regardless of your business model you will benefit greatly from having a newsletter. This may seem a little weird to you, especially since other

Social Media Content Planner and Post Tracker

If you can’t pinpoint which social media platforms and posts work best for you, then this post is for you. When it comes to social media there’s no standard rule

Four Engagement Ideas for World Health Day

Here are a few ideas to help you celebrate World Health Day with your audience. This post has been developed for small business owners with yet-to-grow social media channels. One: