business content tips

4 hacks to upgrade your B2B content

1-Write in Present Tense  Future: This will help you prove your market penetration  Present: This helps you prove your market penetration Notice the difference? There’s a hint of uncertainty with future tenses, it may happen in the future if we do XYZ, vs. here’s what’s happening right now as a result of working with us […]

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How to write about us page

Here’s how to write an About Us page to drive B2B sales

Let’s face it, most corporate About Us pages are boring. They tend to attract the least traffic of a given website. If that’s you, don’t worry you’re not alone, and here’s how to fix it. 1-It’s rarely about you, always about them Most readers have a short attention span, that’s why the first few lines […]

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How to Pitch Deck basics

What’s a Pitch Deck? And Why You Must Have One

Sarah, my friend, and I were having coffee to celebrate a new milestone in her startup, when the lady at the next table turns to us, introduces herself, and says I’m interested to help you expand to another market. The right thing to do here is to whip up your phone and send the interested […]

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business content update services

5 Reasons Why You Must Update Your Corporate Website’s Content Yearly

Long title I know! But I feel that many business owners need this spelled out. There are so many exceptional businesses with content that’s been there for five years, untouched. The world is advancing too fast for you to ignore these small things. Put yourself in your potential client’s shoes.  What is your automatic assumption […]

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AI content detector websites

Here’s how to check if your content is written by AI

I’ll keep this short and sweet. I’ve tested the below on 100% generated AI content and they all passed the test. That said, not all of them were able to detect content with minor alterations and almost all of them did not detect edited content. Even those that tell you the human intervention percentage. 1- […]

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Difference between strategy and plan

A strategy is not a plan: Here’s the difference

Most confuse business planning and strategic planning with strategy. Those are two entirely different things. What is Strategic Planning? It’s a set of activities that a given company plans on accomplishing. Increasing sales, expanding market share, improving customer experience, and so on. All that’s great, but these goals together won’t get you to a specific […]

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B2B content marketing

InTrends: The will help you revamp your business

Read original issue on Linkedin Welcome to another issue of In Trends! If this is your first time here, then the whole idea of this newsletter is to save your time and offer you a summary of the latest marketing and growth hacks in one bi-weekly summary. In Trends is a lighter version of The […]

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free online survey tools

5 awesome tools to create a free survey

I recently wrote an article about creating the perfect business slogan and half of my advice in there required surveys. To keep things as easy as possible for you, here’s my go-to list of online survey tools. Surveys are a waste of time for my business If you think that, here are a few reasons […]

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Business slogan examples

How to create an effective business slogan?

First things first, let’s begin with the basics. The purpose of a business slogan is to remind people of your brand and give them a clue to the benefits they receive when using your products or services. Sounds easy, right? It really was 30 years ago. Today the average person is exposed to a whopping […]

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B2B content business story

InTrends: Tell Your Business Story

Linkedin Newsletter, read the original issue   Welcome to our 2nd issue! With summer weekends just around the corner, I am going to keep this issue light and informative. If you’ve been following The Business Storyteller’s IG, I’ve been sharing free tools that can help you optimize your website. What I liked about these tools […]

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