Technology, Talent, and Upper Egyptian Women
Originally published in Business Monthly It takes Nada Gamal, 20, an hour each day to reach her job at E-SICO mobile factory from her home in Mousha, a small town
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Lessons learned from launching a brand during the pandemic
Originally published on Linked. Just as I push open the office door with my elbow, my mobile rings for the third time since I left my car. I’m holding too
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Editorial Optimization: Fixing Hiring Mistakes
Originally published on LinkedIn Part of my job as a new EiC joining a media outlet is to scan for mistakes that need to be fixed immediately before an upgrade
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How to Kill Your CV: The Egyptian Guide
Originally published on LinkedIn. The one common task since joining this industry has been scouting the right talent. Exactly like an agent, I am always looking for the next undiscovered
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Mass Advertising Struggles in Egypt
Originally published in Business Monthly‘s September 2018 issue. “A common sight nowadays is billboards stacked on top of each other on any major road,” says Michael Joseph, an aviation corporate
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An Egyptian Woman’s Guide to Solo Travel
Originally published on Safareya in May 2019. Click here for the Arabic version. I remember the first time I stepped into Cairo’s airport alone while heading abroad. I have been
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How to Write a Great Travel Story?
Originally published on LinkedIn in August 2019 Ever wonder what’s the difference between a well-read travel story and a barely-read one? Well, it’s not luck nor is it random. It’s
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Is Egypt’s work culture toxic?
Originally published on Arab Finance He left his desk for a minute to discuss the progress of a project with a colleague when he suddenly heard his manager yell, “you
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One-on-one with IMF Director of the Middle East and Central Asia Jihad Azour
Originally posted on Arab Finance Since the onset of the pandemic, the International Monetary Fund (IMF) has provided $18 billion in financing to Middle Eastern (ME) and Central Asian countries,
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One-on-one with P&G Senior Vice President for North Africa Markets
Originally posted on Arab Finance Proctor and Gamble (P&G), one of the world’s leading fast-moving consumer goods (FMCG) companies, has invested over EGP 3 billion in the Egyptian market, exporting
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