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5 Questions you need to answer before developing a content plan

Here’s why your small business needs a newsletter

Social Media Content Planner and Post Tracker

Four Engagement Ideas for World Health Day

5 Engaging Content Ideas for Valentine’s Day

Is Consumer Behavior Funny or Creepy?

The Psychological Power of Brand Color – Which color is right for your brand?

13 Websites for Free Videos, Photos, and Sound Effects

Is your self-doubt defining your career?

How to get your CV noticed

Resources

5 Questions you need to answer before developing a content plan

Resources

Here’s why your small business needs a newsletter

Resources Videos

Social Media Content Planner and Post Tracker

Resources

Four Engagement Ideas for World Health Day

Resources

5 Engaging Content Ideas for Valentine’s Day

Resources Videos

Social Media Content Planner and Post Tracker

About Writing Resources

Editorial Optimization: Fixing Hiring Mistakes

Blog

Is Consumer Behavior Funny or Creepy?

Blog

Is your self-doubt defining your career?

Blog

Lessons learned from launching a brand during the pandemic

Blog

How to Kill Your CV: The Egyptian Guide

Blog

When Your Career Defies Your Neurotic Type-A Personality

Blog

The Fatal Career Mistake

Blog

When Egypt has to change its 9-to-5 culture overnight

In-Depth Features Portfolio

Technology, Talent, and Upper Egyptian Women

Originally published in Business Monthly It takes Nada Gamal, 20, an hour each day to reach her job at E-SICO mobile factory from her home in Mousha, a small town

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Empty billboards - shot by Ahram Online
Blog

Lessons learned from launching a brand during the pandemic

Originally published on Linked. Just as I push open the office door with my elbow, my mobile rings for the third time since I left my car. I’m holding too

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About Writing Resources

Editorial Optimization: Fixing Hiring Mistakes

Originally published on LinkedIn Part of my job as a new EiC joining a media outlet is to scan for mistakes that need to be fixed immediately before an upgrade

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Blog

How to Kill Your CV: The Egyptian Guide

Originally published on LinkedIn. The one common task since joining this industry has been scouting the right talent. Exactly like an agent, I am always looking for the next undiscovered

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In-Depth Features Portfolio

Mass Advertising Struggles in Egypt

Originally published in Business Monthly‘s September 2018 issue. “A common sight nowadays is billboards stacked on top of each other on any major road,” says Michael Joseph, an aviation corporate

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Portfolio Travel

An Egyptian Woman’s Guide to Solo Travel

Originally published on Safareya in May 2019. Click here for the Arabic version. I remember the first time I stepped into Cairo’s airport alone while heading abroad. I have been

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About Writing Resources

How to Write a Great Travel Story?

Originally published on LinkedIn in August 2019 Ever wonder what’s the difference between a well-read travel story and a barely-read one? Well, it’s not luck nor is it random. It’s

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In-Depth Features Portfolio

Is Egypt’s work culture toxic?

Originally published on Arab Finance He left his desk for a minute to discuss the progress of a project with a colleague when he suddenly heard his manager yell, “you

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Interviews Portfolio

One-on-one with IMF Director of the Middle East and Central Asia Jihad Azour

Originally posted on Arab Finance Since the onset of the pandemic, the International Monetary Fund (IMF) has provided $18 billion in financing to Middle Eastern (ME) and Central Asian countries,

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Interviews Portfolio

One-on-one with P&G Senior Vice President for North Africa Markets

Originally posted on Arab Finance Proctor and Gamble (P&G), one of the world’s leading fast-moving consumer goods (FMCG) companies, has invested over EGP 3 billion in the Egyptian market, exporting

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