6 Business Storytelling Secrets I Swear By
This right here is my bread and butter, it’s how I help B2B clients tell their story, with a non-mushy tone, and within a proof-of-value context. 1- Pretend you are speaking to a single person If you’ve been following me on IG, you’ve probably heard me say this in every Q&A story session Here’s how […]
5 Proven Social Media Hooks for B2Bs
Are you a small business owner with no time to create content? I feel you. I work in content creation and finding time to create content for my business is a hassle. But fear not! Here are 5 no-fuss hook templates that will work like magic! All you have to do is customize the message, […]
6 Easy Ways to Get More Sales Deals – Sales Series Compilation
If you follow our YouTube Channel or Instagram Profile, you’ve seen the series of sales videos I’ve done where I share very simple ways that can 10X your sales. Or at least, get you thinking about some great ideas to boost your profit. But for the sake of—my favorite people—the readers, here’s a written compilation […]
4 hacks to upgrade your B2B content
1-Write in Present Tense Future: This will help you prove your market penetration Present: This helps you prove your market penetration Notice the difference? There’s a hint of uncertainty with future tenses, it may happen in the future if we do XYZ, vs. here’s what’s happening right now as a result of working with us […]
Here’s how to write an About Us page to drive B2B sales
Let’s face it, most corporate About Us pages are boring. They tend to attract the least traffic of a given website. If that’s you, don’t worry you’re not alone, and here’s how to fix it. 1-It’s rarely about you, always about them Most readers have a short attention span, that’s why the first few lines […]
What’s a Pitch Deck? And Why You Must Have One
Sarah, my friend, and I were having coffee to celebrate a new milestone in her startup, when the lady at the next table turns to us, introduces herself, and says I’m interested to help you expand to another market. The right thing to do here is to whip up your phone and send the interested […]
5 Reasons Why You Must Update Your Corporate Website’s Content Yearly
Long title I know! But I feel that many business owners need this spelled out. There are so many exceptional businesses with content that’s been there for five years, untouched. The world is advancing too fast for you to ignore these small things. Put yourself in your potential client’s shoes. What is your automatic assumption […]
A strategy is not a plan: Here’s the difference
Most confuse business planning and strategic planning with strategy. Those are two entirely different things. What is Strategic Planning? It’s a set of activities that a given company plans on accomplishing. Increasing sales, expanding market share, improving customer experience, and so on. All that’s great, but these goals together won’t get you to a specific […]
InTrends: Are today’s B2B clients more informed?
Read the original newsletter on Linkedin And we’re back! If you live in the MENA region, you probably know why you didn’t receive the last issue. If not, well, we all just got back from a long vacation and, as a result, things are a little bit hectic in offices around the region right now. […]
InTrends: The will help you revamp your business
Read original issue on Linkedin Welcome to another issue of In Trends! If this is your first time here, then the whole idea of this newsletter is to save your time and offer you a summary of the latest marketing and growth hacks in one bi-weekly summary. In Trends is a lighter version of The […]