5 cliché pieces of advice I live by
I have a personal belief, if we met the greatest people in history we would be shocked. They would be messy, normal, and in many situations barely tolerable. We’d probably
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Is Consumer Behavior Funny or Creepy?
A version of this article was published on Think Marketing Magazine During my study of consumer behavior, I fell in love with the idea of combining psychology and marketing
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Is your self-doubt defining your career?
Originally published on Linkedin – Marwa (name changed), you are using an incorrect equation!! Now we’ll have to repeat everything. = I am sorry. If you break down the equation it doesn’t
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Lessons learned from launching a brand during the pandemic
Originally published on Linked. Just as I push open the office door with my elbow, my mobile rings for the third time since I left my car. I’m holding too
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How to Kill Your CV: The Egyptian Guide
Originally published on LinkedIn. The one common task since joining this industry has been scouting the right talent. Exactly like an agent, I am always looking for the next undiscovered
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When Your Career Defies Your Neurotic Type-A Personality
Originally published on Linkedin If you’ve ever worked with me, there is one undisputed truth you will attest to: I have a plan. I know where my team and I
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The Fatal Career Mistake
Originally published on LinkedIn in February 2019. “People with 15 years of experience in the same job, are people with the skills of one year of experience repeated 15 times,”
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When Egypt has to change its 9-to-5 culture overnight
Originally published on Linkedin. Note: Written before Egypt imposed a curfew. “How will I know who’s working?” was the immediate response I received when discussing how to handle a
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