# The Business Storyteller --- ## Pages - [Website Content Audit Service](https://www.business-storyteller.me/b2b-content-audit/): Get your B2B website content audited and receive a 27-point scorecard. You can also book a 30-minute strategy call to act on our recommendations - [Content Samples](https://www.business-storyteller.me/content-samples/): B2B content marketing ideas and samples. Here's your chance to tell your Business story and create a B2B content strategy that converts. - [Newsletter Archives](https://www.business-storyteller.me/newsletter-archives/): B2B content ideas and samples. Here's your chance to optimize your Business story and create great B2B content that converts - [Subscribe to Newsletter](https://www.business-storyteller.me/subscribe-newsletter/): Get the latest B2B content tips that help you optimize your content and grow your business. Sent monthly to your mailbox - [Website Development Services](https://www.business-storyteller.me/get-website/): Getting a website should be fun & easy. Get a fully-customized responsive website that grabs the attention of your clients, engages them, and drives action. - [Get a Free Consultation](https://www.business-storyteller.me/content-consultation-session/): Looking for someone to help you with your content but not sure what exactly you need? Ask a content consultant for free. Ask for your free content consultation session - [Disclaimer](https://www.business-storyteller.me/disclaimer/): Home Disclaimer Disclaimer The information contained in this website is for general information purposes only. We make no representations or... - [Brand Personality Quiz](https://www.business-storyteller.me/brand-personality-quiz/): Brand persona or brand personality is the base of all your business communication. It unifies your tone of voice and values across all social media. - [Tell Your Business Story](https://www.business-storyteller.me/): We help optimize your business content to convince potential clients of your value. From website content, company profile, to pitch decks we're here to help - [Resources - Coming Soon](https://www.business-storyteller.me/resources-coming-soon/): Coming Soon - [B2B Blog](https://www.business-storyteller.me/b2b-blog/): A business content marketing blog tailored at helping B2B SMEs increase engagement and sales. Weekly resources and tips to grow your business. - [Get a Quote page](https://www.business-storyteller.me/get-a-quote-page/): Get content tailored for your business. Our B2B content is designed to help you generate leads and position your brand as an industry authority - [Self Study Programs](https://www.business-storyteller.me/self-study-programs/): Home Courses Business & Content Courses Nothing beats learning how to do it yourself, at your own pace, in the... - [Contact](https://www.business-storyteller.me/contact/): Get better results by upgrading your business story. Grab your potential clients attention and communicate your value with a few simple tools - [Why Choose The Business Storyteller](https://www.business-storyteller.me/business-marketing-consultant/): You're only a few steps away from growing your business. Help us unify your content with your business goals and watch your sales grow - [Business Storytelling Services](https://www.business-storyteller.me/business-content-marketing/): We help you match your content to your strategy. Business content needs to communicate your value, tone of voice, and be unified across all channels. - [Privacy Policy](https://www.business-storyteller.me/privacy-policy/): Home Privacy Policy Who We Are? The Business Storyteller referred to hereafter as www. business-storyteller. me is an online service... --- ## Posts - [Case Study: Impact of a B2B Blog on a Finance Consultancy](https://www.business-storyteller.me/b2b-content-marketing-strategy/): A finance consultancy company was struggling with low organic search visibility and minimal website traffic. With only 14 clicks over... - [Case Study: 360-Degree B2B Content Marketing Strategy Results](https://www.business-storyteller.me/b2b-blog-content-marketing-results/): Here's how a 360-content marketing strategy for a small b2b pushed it to the top of Google pages. And how you can achieve similar results. - [The Anatomy of a High-Performing Webpage](https://www.business-storyteller.me/b2b-lead-gen-webpage-content/): Follow this simple manual to create a lead-generating webpage. A few simple steps can turn your B2B website into a B2B lead-gen machine - [Create a Content Strategy by Answering these 65 Questions](https://www.business-storyteller.me/create-content-strategy/): Do you want to create a content strategy by yourself? Build your business content strategy by following these 64 questions - [B2B Sales' Ugly Reality No One Tells You About](https://www.business-storyteller.me/b2b-sales-tip/): You can do everything right and still not get sales. Here's why that's the case and how to fix it and convert B2B clients - [Here's how to unify your brand's voice](https://www.business-storyteller.me/how-unify-brand-tone-voice/): How obvious is it that your communication is written by several people? Here's how to unify your brand's voice - [The No.1 B2B Marketing Tool You Must Perfect](https://www.business-storyteller.me/business-newsletter-marketing/): Here's why your business needs a newsletter, how to do it, and we'll explore different types for different results. - [20 Tips to Skyrocket Your B2B Email Marketing Game!](https://www.business-storyteller.me/b2b-email-marketing-tips-ideas/): Thinking of starting an email marketing campaign for your B2B? We've got your back check these 20 tips and ideas to convert subscribers to clients. - [30 Marketing Trends All B2Bs Must Know About](https://www.business-storyteller.me/b2b-marketing-trends-for-startups/): If you own a B2B or SaaS startup here are 30 marketing and content marketing trends you need to seize to grow. - [How to Get More Clients as a B2B](https://www.business-storyteller.me/how-to-get-more-clients-as-a-b2b/): Getting clients as B2B is simple, but very different than the usual B2C. Here's how to maneuver the b2B buyer journey. - [4 Must Have Checklists for Effective B2B Content](https://www.business-storyteller.me/effective-b2b-content-tips/): Follow these 4 B2B content checklists to ensure each post, content, or copy convinces potential clients of your value effectively. - [Top 2024 Trends to Futureproof Your B2B Content Strategy](https://www.business-storyteller.me/2024-b2b-content-marketing-trends/): B2B content marketing, social media, and CRM trends for 2024. Here's how to optimize your business content and tell a better story - [Basics of Data Storytelling](https://www.business-storyteller.me/the-playbook-basics-of-data-storytelling/): the basics of storytelling with data isn’t about presenting financial results it's about leading the reader towards an end goal - [Crafting Compelling Narratives: Basics of Data Storytelling](https://www.business-storyteller.me/basics-data-storytelling/): Telling stories with data can be easily done by following a few steps, data storytelling is a an essential tool for business storytelling - [The B2B-Content Equation That Increases Trust in Your Brand](https://www.business-storyteller.me/b2b-content-trust-brand/): Here's how to easily increase trust in your B2B brand with content marketing and simplify your process and amount of work - [My Secret Equation for Persuasive Copy](https://www.business-storyteller.me/persuasive-b2b-content/): Writing persuasive business content or business posts in general is simple. To have persuasive power you'll need to prove your value - [9 Demand Generation Stats You Need to Know About](https://www.business-storyteller.me/demand-generation-b2b/): Here's how to use your existing content to generate demand for your products and services. Demand generation is simple to achieve if you - [4 Must-Use Docs When Working with Freelancers](https://www.business-storyteller.me/best-content-developer/): Here's how to get the best output from your content developer, whether an individual freelancer or an agency or a consultancy. - [Evergreen content: A B2B's most stable ROI](https://www.business-storyteller.me/evergreen-content-b2b/): Evеrgrееn contеnt is business marketing content that maintains its valuе and utility ovеr an еxtеndеd pеriod, oftеn yеars. Check examples and tips on how to develop it. - [Why content marketing isn't working for you...and how to fix it](https://www.business-storyteller.me/content-marketing-plan-tips/): 6 content marketing mistakes you may be making and a few tips on how to fix them. Here's how your content can generate remarkable ROI - [How Content Can Grow your SaaS Website Traffic](https://www.business-storyteller.me/increase-saas-website-traffic/): Optimize your b2b content to grow traffic to your business website. No fuss, easy to do with a few tweaks to your b2b content - [Business Meets Comfort: How Storytelling Elevates Extended Stays with estaie](https://www.business-storyteller.me/storytelling-elevates-extended-stays-estaie/): estaie boasts a growing number of long-term guests—because who wouldn’t want to extend their stay when the story just keeps getting better? - [50 Stats Every B2B Decision Maker Needs to Know](https://www.business-storyteller.me/50-stats-every-b2b-decision-maker-needs-to-know/): If you're a B2B decision maker or a business leader you need to know these 50 B2B Content Marketing statistics. - [What are vanity metrics and what to use instead?](https://www.business-storyteller.me/content-marketing-roi-metrics/): Here's how to correctly measure your content marketing ROI especially if you're a B2B. Follow these simple guidelines to optimize your content. - [6 Business Storytelling Secrets I Swear By](https://www.business-storyteller.me/business-storytelling-tips/): Here are 7 business storytelling tips for B2B companies that help you grow your business and optimize your content - [5 Proven Social Media Hooks for B2Bs](https://www.business-storyteller.me/social-media-hooks/): Copy, customize, and publish these hook templates on your social media channels and grow your business. Content creation for B2B made simple - [6 Easy Ways to Get More Sales Deals - Sales Series Compilation](https://www.business-storyteller.me/sales-growth-tips-b2b/): A compilation of my sales series where I share very easy sales growth tips anyone can follow. Designed for small businesses and ideal for B2B - [4 hacks to upgrade your B2B content](https://www.business-storyteller.me/business-content-tips/): With these easy writing hacks you can optimize your business content, grab the attention of your potential clients, and grow your sales - [Here's how to write an About Us page to drive B2B sales](https://www.business-storyteller.me/how-to-write-about-us-page-ideas/): Perfect your business' story and about us page with these simple tips, ideas, and hacks. Convince your potential audience to buy your product - [What's a Pitch Deck? And Why You Must Have One](https://www.business-storyteller.me/how-to-create-pitch-deck/): what is a pitch deck, how to create a winning pitch deck, what to avoid. Build your own pitch deck with just a few clicks - [Here’s how I test website design as a non-tech](https://www.business-storyteller.me/ux-web-design-tips/): Easy ways to test user experience UX for business professionals and non-tech. Is your website well designed? here's how to find out - [5 Reasons Why You Must Update Your Corporate Website's Content Yearly](https://www.business-storyteller.me/update-corporate-websites-content/): Updating your business website's content is extremely important it's often the first thing your potential clients see. Enhance SEO - [Here's how to check if your content is written by AI](https://www.business-storyteller.me/detect-ai-generated-content/): Here is how to detect if your content is generated by ai tools and also check for plagiarism. Avoid the AI content generation trap - [A strategy is not a plan: Here's the difference](https://www.business-storyteller.me/strategy-basics/): Business professionals often confuse strategic planning with strategy. Here's what strategy is in simple terms and how to make the best of it - [InTrends: Content Creation for Business](https://www.business-storyteller.me/intrends-content-creation-for-b2b/): Learn the latest stats about B2B content creation. Which formats work best at which stage in the buying journey - [InTrends: Are today’s B2B clients more informed?](https://www.business-storyteller.me/intrends-b2b-social-media/): The role of social media in B2B decision making. How to craft a social media strategy that caters to B2B decision makers - [InTrends: The will help you revamp your business](https://www.business-storyteller.me/intrends-the-will-help-you-revamp-your-business/): Thinking of revamping your B2B, read this for tips and statistics on what works and how to do it. Optimize your business content marketing. - [How to create an effective business slogan?](https://www.business-storyteller.me/effective-business-slogan-examples/): three steps to create a business slogan that helps you stand our from competition. Free slogan maker tool, business slogan examples - [5 awesome tools to create a free survey](https://www.business-storyteller.me/free-online-survey-tools/): Free online survey tools that allow you to get customer feedback. Plus how to get replies on your surveys. - [InTrends: Tell Your Business Story](https://www.business-storyteller.me/intrends-tell-your-business-story/): Optimize your business story, B2B content, and lead generation. Free tools that can help you optimize your website. - [Here’s how to write better content faster](https://www.business-storyteller.me/heres-how-to-write-better-content-faster/): Content marketing is at the center of every brand, here are a few content tools that would help you generate better results. - [8 reasons why you may need to rebrand your business](https://www.business-storyteller.me/8-reasons-why-you-may-need-to-rebrand-your-business/): Here's a checklist to find out if you should rebrand or maintain your current brand. Build a branding strategy and communicate your value. - [Busted: 5 marketing myths you probably believe](https://www.business-storyteller.me/busted-5-marketing-myths-you-probably-believe/): Marketing practices are evolving by the minute and we all seem to be perpetually chasing them down the road. However,... - [InTrends Newsletter Launch Issue](https://www.business-storyteller.me/intrends-newsletter-b2b-content/): This newsletter offers a summary of the latest marketing and growth hacks. It includes a variety of trends, infographics, success stories, free resources. - [5 Questions you need to answer before developing a content plan](https://www.business-storyteller.me/5-questions-you-need-to-answer-before-developing-a-content-plan/): Here's how to develop a content plan that helps you achieve your goals. Content plan that helps you get clients. - [Here’s why your small business needs a newsletter](https://www.business-storyteller.me/heres-why-you-need-to-have-a-newsletter/): Let me start by saying—wait, typing—that regardless of your business model you will benefit greatly from having a newsletter. This... - [Four Engagement Ideas for World Health Day](https://www.business-storyteller.me/four-engagement-ideas-for-world-health-day/): Social media engagement ideas for small businesses in celebration of World Health Day. Ideas are for pages with little traffic, few followers - [5 Engaging Content Ideas for Valentine’s Day](https://www.business-storyteller.me/5-engaging-content-ideas-for-valentines-day/): No matter what your business is you could engage your target audience on valentine’s day. Here are a few ideas to help you get started. - [Is Consumer Behavior Funny or Creepy?](https://www.business-storyteller.me/funny-or-creepy-taking-consumer-studies-to-a-whole-new-level/): Mixing psychology and marketing. Consumer behavior is all about building an emotion-based connection with your target audience. - [The Psychological Power of Brand Color – Which color is right for your brand?](https://www.business-storyteller.me/the-psychological-power-of-brand-color-which-color-is-right-for-your-brand/): The communication color you choose for your brand isn’t just a part of your identity and persona. It’s a core... - [13 Websites for Free Videos, Photos, and Sound Effects](https://www.business-storyteller.me/13-websites-for-free-videos-photos-sound-effects/): Here's a list of websites, tools, and tricks that would help you create professional-quality social media posts and videos. - [How to Write a Great Travel Story?](https://www.business-storyteller.me/how-to-write-a-great-travel-story/): Originally published on LinkedIn in August 2019 Ever wonder what’s the difference between a well-read travel story and a barely-read... --- ## Landing Pages - [Elementor Landing Page #4497](https://www.business-storyteller.me/elementor-landing-page-4497/): Coming Soon Check our blog --- ## Products - [Get a 27- Point Website Content Audit Scorecard](https://www.business-storyteller.me/product/b2b-website-content-audit/): Get a full analysis of your website content and performance. We’ll look at your messaging, CTAs, and SEO gaps Plus tell you how to fix everything. --- ## Course - [Coming Soon](https://www.business-storyteller.me/course/social-media-ads/): We're on our way. Stay tuned! --- ## Guide --- # # Detailed Content ## Pages > Get your B2B website content audited and receive a 27-point scorecard. You can also book a 30-minute strategy call to act on our recommendations - Published: 2025-05-20 - Modified: 2025-06-21 - URL: https://www.business-storyteller.me/b2b-content-audit/ Home Services Content Audit Get a 27- Point Website Content Audit Scorecard Discover exactly what's holding your B2B website back from generating more leads with our professional 27-point audit. Here's what you'll get: Clear content quality and conversion ability assessment Critical UX friction points Website performance evaluation SEO health check Actionable DIY fixes you can implement todayBut Wait! There's more:If you still need help... The offer includes an opportunity to book a 30-minute strategy call to discuss your results and the next steps. Price: AED 350 ($30)Please fill the below form to order the full audit. Fill the form to grab this offer Once you complete the below form, you will be directed to a payment gateway. We manually confirm all requests before proceeding. To ensure you get the most of the audit, please check your email for our confirmation and any further questions. Please enable JavaScript in your browser to complete this form. Name *FirstLastEmail *Company Website *Your LinkedIn Profile *We need to confirm your association with the company in question before proceeding. What's the #1 goal you want to achieve from this website? *--- Select Choice ---Raise awareness of your brandGenerate salesEducate the public about a given topicOther, please explainPlease only choose the most important goalFor other please explain belowWhat are your main issues with your website (i. e, conversion, content, technical, SEO). Please explain as much as possible *MessageSubmit How it works Discovery & Need AnalysisOnce you contact us, we set up an initial call to get... --- > B2B content marketing ideas and samples. Here's your chance to tell your Business story and create a B2B content strategy that converts. - Published: 2024-01-13 - Modified: 2025-02-19 - URL: https://www.business-storyteller.me/content-samples/ Home Services Samples and Archives We Get It! It's Very Difficult to Determine the Quality of Content Many promise good quality content and then fill your profile with buzzwords, fluff, and often miss the point of highlighting your key-selling points. So, how do you know if you’re investing in quality content? Short answer is you’ll figure it out when it doesn’t convince and convert potential customers. The dynamics of B2B marketing is evolving remarkably fast, and empty promises and fluff simply don't cut it. You need results, and we're in the business of delivering them. We’re not just content creators, we are business consultants that specialize in helping B2B utilize content marketing to create brand awareness, generate leads, and boost revenue. Don't just take our word for it. Take a look at some our work These aren't just samples; they're success stories. They're proof that our data-driven approach, industry expertise, and killer storytelling skills can help your B2B brand stand out from the crowd, connect with your target audience, and achieve your business goals. B2B Website Content VALUWIT Leadership Consultancy Grafene Technology Consultancy Cesar Freitas Architecture IVC Financial Solutions B2B Company Profiles Business Profile for Financial Consulting – English & Arabic Consultancy’s Project Results Summary Presentation Construction Company Profile Financial Consultancy Company Profile Real Estate Investment Deck Newsletters, Infographics, Blogs Infographic for LinkedIn Thought Leadership Content LinkedIn Newsletter Targeting C-Suite Executives with data-driven insights Letter from the founder explaining how the company started 30 years ago B2B Marketing Trends Newsletter... --- > B2B content ideas and samples. Here's your chance to optimize your Business story and create great B2B content that converts - Published: 2023-12-17 - Modified: 2023-12-23 - URL: https://www.business-storyteller.me/newsletter-archives/ Home Blog Newsletter Archives Tell a Better Business Story with Our Tips We offer two newsletters: The Storyteller Playbook, sent to key contacts, and a lighter LinkedIn version. Both newsletters cover the latest marketing trends, explore growth hacks, and report on consumer behavior tactics, and free resources summarized in one compact newsletter. The best thing about our newsletters is that we don't just share our work, we scour the internet for all the latest studies, surveys, and trends. edit post InTrends: Top 2024 Trends to Futureproof Your B2B Content Strategy edit post The Playbook: Basics of Data Storytelling edit post InTrends: The B2B-Content Equation That Increases Trust in Your Brand edit post InTrends: Content Creation for Business edit post InTrends: Are today’s B2B clients more informed? edit post InTrends: The will help you revamp your business Load More Need to Create a Newsletter? If you're interested in seeing more samples and discussing how we tailor our solutions to achieve your specific goals, then please fill out the form and we'll arrange a call at a suitable time for you. Please enable JavaScript in your browser to complete this form. Name *FirstLastEmail *Suggest suitable time slots for youPlease add any details or questionsMessage Submit How we work Discovery & Need AnalysisOnce you contact us, we set up an initial call to get a better understanding of your goals and ask some key questions. Then we do our own need analysis to determine which approach would be most effective for your target... --- > Get the latest B2B content tips that help you optimize your content and grow your business. Sent monthly to your mailbox - Published: 2023-07-26 - Modified: 2023-09-04 - URL: https://www.business-storyteller.me/subscribe-newsletter/ Subscribe to The Storyteller's Playbook All about marketing trends, growth hacks, consumer behavior tactics, and free resources summarized in one bi-monthly newsletter. First Name Last Name Email Sign Up --- > Getting a website should be fun & easy. Get a fully-customized responsive website that grabs the attention of your clients, engages them, and drives action. - Published: 2023-06-19 - Modified: 2023-06-20 - URL: https://www.business-storyteller.me/get-website/ Home Services Website Development Boost Your Business With a New Website Your website is often the first point of contact with potential customers. That's why it's critical to ensure that not only does it look professional but also guides visitors through a carefully crafted information funnel that effectively conveys your industry expertise and builds trust with your audience. Our team of experienced designers, developers, and content creators will work with you to build a platform that reflects your brand, tone of voice, and market position. From design to functionality, through our customized tech services, you'll get a website that is tailored to your exact requirements and optimized for all devices, so your visitors can easily navigate your site on any platform. Invest in a fully customized, responsive website today and take your business to the next level! Get a website tailored to your goals If you're interested in seeing our samples and want details about how we tailor our technology to give you a website that achieves your specific goals, then please fill the form and we'll arrange a call at a suitable time for you. Please enable JavaScript in your browser to complete this form. Name *FirstLastEmail *Suggest suitable time slots for youPlease add any details or questionsEmailSubmit How it works Discovery & Need Analysis Once you contact us, we set up an initial call to get a better understanding of your goals and ask some key questions. Then we do our own need analysis to determine what solution... --- > Looking for someone to help you with your content but not sure what exactly you need? Ask a content consultant for free. Ask for your free content consultation session - Published: 2023-06-05 - Modified: 2025-03-17 - URL: https://www.business-storyteller.me/content-consultation-session/ Schedule a Consultation Choose a suitable time slot from the below, fill the form, and that's it! --- - Published: 2023-05-26 - Modified: 2023-05-26 - URL: https://www.business-storyteller.me/disclaimer/ Home Disclaimer DisclaimerThe information contained in this website is for general information purposes only. We make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the information provided by and on www. business-storyteller. me or the facts, products, services, or related graphics contained on www. business-storyteller. me for any purpose. Any reliance you place on such information is therefore strictly at your own risk. In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of www. business-storyteller. me or any sub-domains related to it. Through www. business-storyteller. me you are able to link to other websites which are not under the control of www. business-storyteller. me or its owner. We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them. Every effort is made to keep the website up and running smoothly. However, www. business-storyteller. me takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control. Contact UsIf there are any questions regarding this disclaimer, please contact us using the contact form on our website. --- > Brand persona or brand personality is the base of all your business communication. It unifies your tone of voice and values across all social media. - Published: 2023-05-06 - Modified: 2023-05-26 - URL: https://www.business-storyteller.me/brand-personality-quiz/ Home Quizzes Think You Know Your Brand's Personality? Take This Quiz to Find Out! This is a fun test that also helps you get a bit of an understanding of what a brand personality is. /5 1 / 5 1. What are the four main types of brand personalities? (The most common types, as there are several modules) Reliable, Exciting, Rugged, and Sophisticated Fun, Professional, Innovative, and Trustworthy Friendly, Energetic, Dependable, and Luxurious Approachable, Creative, Bold, and Refined if(typeof window. quizOptions_2 === 'undefined'){ window. quizOptions_2 = ; } window. quizOptions_2 = 'eyJxdWVzdGlvbl9hbnN3ZXIiOnsiMTQiOiIxIiwiMTUiOiIwIiwiMTYiOiIwIiwiMTciOiIwIn19'; 2 / 5 2. Which of these is an element of a brand personality? Tone of voice Visual identity Typography All of the above if(typeof window. quizOptions_2 === 'undefined'){ window. quizOptions_2 = ; } window. quizOptions_2 = 'eyJxdWVzdGlvbl9hbnN3ZXIiOnsiMTAiOiIxIiwiMTEiOiIwIiwiMTIiOiIwIiwiMTMiOiIwIn19'; 3 / 5 3. Which of these is a common tone of voice spectrum? Friendly to Professional Formal to Casual Old to Modern if(typeof window. quizOptions_2 === 'undefined'){ window. quizOptions_2 = ; } window. quizOptions_2 = 'eyJxdWVzdGlvbl9hbnN3ZXIiOnsiMjIiOiIwIiwiMjMiOiIxIiwiMjQiOiIwIn19'; 4 / 5 4. On the serious-to-funny spectrum, what is the maximum level of funny a B2B shouldn't cross? 10% Funny - 90% Serious 20% Funny - 80% Serious 30% Funny - 70% Serious 40% Funny - 60% Serious if(typeof window. quizOptions_2 === 'undefined'){ window. quizOptions_2 = ; } window. quizOptions_2 = 'eyJxdWVzdGlvbl9hbnN3ZXIiOnsiMjUiOiIwIiwiMjYiOiIwIiwiMjciOiIxIiwiMjgiOiIwIn19'; 5 / 5 5. How can you ensure consistency in your brand personality? Use the same colors and fonts across all platforms Have one department control all external communication to... --- > We help optimize your business content to convince potential clients of your value. From website content, company profile, to pitch decks we're here to help - Published: 2023-05-01 - Modified: 2025-05-07 - URL: https://www.business-storyteller.me/ Optimize Your Content, Grow Your Business You have great ideas, expertise, and services, but are you reaching your ideal audience? We're here to help B2Bs create content that attracts, engages, and converts visitors into loyal clients. Get Started Why Choose Us? 195k+ Content Pieces 11 Industries Served Key Clients Why Choose Us With a few clicks, you can gain access to exceptional storytellers, content creators, and journalists who together can bring your brand to life with result-driven and authentic content. Budget Friendly We empower you to achieve your business vision with savvy and cost-effective solutions. We focus on what matters most: getting you the results you need as quickly as possible. Tried & Tested No guesswork! Your content is prepared by experts who know that “render” and “make” deliver different messages and portray different brand personas. Save Your Time We specialize in working with rising businesses with limited resources. All solutions are crafted to offer you the shortest route to desired results. Our edge is making growth easier for SMEs. Grow Your Sales Increase Engagement In a Nutshell How We Help You Grow We aren't content developers, we're business consultants who are fluent in effective content for B2Bs. More importantly, we're fluent in the MENA region’s business language. Help fast-moving innovators to scale with purpose Revamp your content to match your buyers’ journey Attract top-quality leads and allow poorer leads to fall out of the funnel Unify your brand tone and persona across all communication points Help you determine the... --- - Published: 2023-04-26 - Modified: 2023-04-26 - URL: https://www.business-storyteller.me/resources-coming-soon/ Coming Soon --- > A business content marketing blog tailored at helping B2B SMEs increase engagement and sales. Weekly resources and tips to grow your business. - Published: 2023-04-12 - Modified: 2025-02-19 - URL: https://www.business-storyteller.me/b2b-blog/ Our Blog Home Blog Case Study: Impact of a B2B Blog on a Finance Consultancy A finance consultancy company was struggling with low organic search visibility and minimal website traffic. With only 14 clicks over a span of 6 months and less than 2,000 impressions, their digital presence was virtually invisible to potential customers. The Solution: Implementing a Strategic B2B Content Marketing Strategy We developed several blog posts that focused Read More Case Study: 360-Degree B2B Content Marketing Strategy Results A management consultancy approached us in 2023 with a critical business challenge. While their website had been operational since 2018 and was receiving some traffic, they needed to accelerate their expansion into the competitive GCC markets. Their existing digital presence wasn’t generating the qualified leads needed to support their ambitious growth plans. The Solution: Comprehensive Read More The Anatomy of a High-Performing Webpage Congratulations you got the right audience to visit your website, now the tricky part begins. How do you grab their attention and convince them to buy or at least contact you? Whether you’re creating a one-page website, a service sales funnel, or a product page the winning ingredients are the same. Below is a quick Read More Create a Content Strategy by Answering these 65 Questions Whether you’re planning on launching a product or need to optimize your content marketing, the following 50 questions are designed to walk you through the process of creating your own content strategy from the foundation that will direct all your communication... --- > Get content tailored for your business. Our B2B content is designed to help you generate leads and position your brand as an industry authority - Published: 2023-04-12 - Modified: 2025-02-19 - URL: https://www.business-storyteller.me/get-a-quote-page/ Home Services Get a Quote Maximize Your ROI with Our Content Solutions Our services are built specifically for game changers and visionaries. Depending on your goals, we’ll craft content that builds trust with your audience, establishes you as an authority, and most importantly generates quality leads. Fill out the below form and, together, we'll build a set of solutions you are to adopt. Please enable JavaScript in your browser to complete this form. Name *FirstLastEmail *Website URL **Please add LinkedIn page if you don't have a websitePlease select the service you are interested in *Website Content RevampPitch DeckWebsite Design & DevelopmentCorporate Communication Style GuideCompany ProfileInvestor Pitch deckBusiness PresentationGuides & ResourcesOffice Communication PackageBrochureBusiness Model CanvasBusiness Communication BundleOn-the-Go ServicesMultiple-Services Package*For Multiple- Services Package, please list the services you'd like to discussDo you have any details you'd like to share or Qs for us? PhoneSubmit How it works Discovery & Need AnalysisOnce you contact us, we set up an initial call to get a better understanding of your goals and ask some key questions. Then we do our own need analysis to determine what type of content would be most effective for your target audience and which areas of your content strategy could be improvement. Quotation & TimelineFollowing your approval of the solutions, we will provide you with a quotation, a detailed timeline, what you need to provide for the project to begin, and the delivery format. Service DevelopmentAll our content follows the best practices and consumer behavior basics. That said, you need... --- - Published: 2023-04-10 - Modified: 2023-09-26 - URL: https://www.business-storyteller.me/self-study-programs/ Home Courses Business & Content Courses Nothing beats learning how to do it yourself, at your own pace, in the privacy of your home or office. Even better if you get stuck you can claim your free consultation to get more specific guidance. Coming Soon... Coming Soon We’re on our way. Stay tuned! --- > Get better results by upgrading your business story. Grab your potential clients attention and communicate your value with a few simple tools - Published: 2022-08-27 - Modified: 2024-06-30 - URL: https://www.business-storyteller.me/contact/ Home Contact Get in Touch Whether you want to ask a question, request a call, share your opinion, or just to say hi, we'd love to hear from you. For Free Consultation Requests: Please fill the form and a link to schedule a call will be sent to your email. Explore our content Linkedin-in Instagram Youtube Please enable JavaScript in your browser to complete this form. Name *Email *Company *What's on your mind? *Website Submit --- > You're only a few steps away from growing your business. Help us unify your content with your business goals and watch your sales grow - Published: 2022-08-27 - Modified: 2024-06-29 - URL: https://www.business-storyteller.me/business-marketing-consultant/ Home Why Choose Us? Not All Content is Created Equal Excellent products and services don’t sell themselves, it always comes down to how well you play the marketing game. And to win, you need to tell your story—and tell it well. Over the past decade working in the Business-to-Business (B2B) space across a wide range of industries, I saw the same set of mistakes repeated over and over. It all boils down to treating B2Bs as Business-to-Consumer (B2Cs). B2C companies develop content that can connect with a large demographic of mostly individuals. Their content needs to be relatable, humanize the business, empathetic, funny, trend-capturing, and casual. While, B2B needs are much more complex, you need to develop a personal connection with the reader, but more as a trusted business than a humanized brand. This requires striking the right mix for your business model along the spectrum of serious to funny; casual to formal; trendy to well-established. Each point of contact with the public has to maintain that one right balance, and this is where we come in. B2B content is never about writing press releases, helpful articles, and a couple of social media posts. It’s about creating value-driven stories that help you stand out from the crowd, attract new customers, and build long-lasting relationships. Discuss a Project 12 Problems We Solve for You The true value of your products or services is not being well communicated, resulting in a weaker market position than you'd like You think your website, social... --- > We help you match your content to your strategy. Business content needs to communicate your value, tone of voice, and be unified across all channels. - Published: 2022-05-21 - Modified: 2024-11-09 - URL: https://www.business-storyteller.me/business-content-marketing/ Home Services Content that Converts There isn't a one-size fits all. We work closely with you to tailor a product for your specific case, business goals, and audience. With our help you can grab the attention of your ideal clients, engages them, and drives action. Here's a quick glance at our services but for a deep-dive request a call. Request a Call Website Content RevampGet a full content audit, revamp, or build from scratch content that converts. Read More Corp. Communication Style GuideEnsure that your brand voice is consistent, clear, engaging, and professional. Corporate PresentationIdeal for highlighting your financial progress, success, or crossed roadblocks. Read More Pitch DeckGet an investor-luring presentation that highlights your potential. Read More NewslettersAn excellent tool to highlight your value and keep communication open with your potential clients. Read More Guides, Reports, & ResourcesHighlight your expertise and build trust by offering insights and resources. Read More Business Comm. BundleUnify your external office comm. , sales letters, press releases, and more. Read More Your StoryIf I ask you why did you launch your comp. ? What would you say? Get a 50-sec story that inspires. Read More Company ProfileEscape the boring trap; craft a profile that grabs attention and engages. Read More LinkedInIt's the best social media channel for B2Bs. A simple upgrade takes you a long way. Product Brochure Drive action with well-researched keywords, stunning elements, and a balanced design. Read More Website DevelopmentCreate anything you can think of from a micro-website, e-shop, booking interface, or... --- - Published: 2019-09-09 - Modified: 2023-05-26 - URL: https://www.business-storyteller.me/privacy-policy/ Home Privacy Policy Who We Are? The Business Storyteller referred to hereafter as www. business-storyteller. me is an online service and content provider. www. business-storyteller. me is owned and operated by Ankh for Technology Services, a UAE-based technology services company. Privacy Policy This privacy policy sets out how www. business-storyteller. me uses and protects any information that you give when you access this website. www. business-storyteller. me is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. www. business-storyteller. me may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. What we collect We may collect the following information: name and job title contact information including email address and telephone number demographic information such as postcode, preferences and interests other information relevant to customer surveys and/or offers Some of the traffic analysis metrics we use collect brief recordings of your visits. The pages you visit and intel about your experience on business-storyteller. me What we do with the information we gather We require this information to understand your needs and provide you with a better service, and in particular for the following reasons: Internal record keeping. We may use the information to improve our products and... --- --- ## Posts - Published: 2025-06-02 - Modified: 2025-06-02 - URL: https://www.business-storyteller.me/b2b-content-marketing-strategy/ - Categories: About Writing, B2B Blog A finance consultancy company was struggling with low organic search visibility and minimal website traffic. With only 14 clicks over a span of 6 months and less than 2,000 impressions, their digital presence was virtually invisible to potential customers. The Solution: Implementing a Strategic B2B Content Marketing Strategy We developed several blog posts that focused on: Key concerns of their clientele Commonly searched keywords in their two focused markets Helping position them as experts in their field. The consultancy already had a blog section, but hadn't updated it in over a year. Revitalizing their B2B blog with fresh content has also utilized the excellent content that was already there but dormant. The Results: Why B2B Blog Performance Matters Clicks boomed - from 14 to 477 clicks Impressions grew by 5,696% - from 1. 81K to 105K impressions Visibility improved across the board What this Means for Conversions: 33x more opportunities to convert visitors into leads Broader keyword coverage, reaching customers at different stages of the buying journey Enhanced brand visibility across thousands of searchers from their target market Check also our case study on a 360-degree B2B content marketing plan B2B Content Marketing Strategy Success Factors The success of this B2B blog wasn't accidental. Here's what made their B2B content marketing strategy so effective: Audience-First B2B Content: Every blog post addressed specific pain points of B2B finance decision-makers SEO-Optimized B2B Blog Posts: Proper keyword research targeting B2B finance terms Consistent B2B Content Calendar: Regular publishing schedule that B2B audiences could... --- > Here's how a 360-content marketing strategy for a small b2b pushed it to the top of Google pages. And how you can achieve similar results. - Published: 2025-02-20 - Modified: 2025-06-02 - URL: https://www.business-storyteller.me/b2b-blog-content-marketing-results/ - Categories: B2B Blog A management consultancy approached us in 2023 with a critical business challenge. While their website had been operational since 2018 and was receiving some traffic, they needed to accelerate their expansion into the competitive GCC markets. Their existing digital presence wasn't generating the qualified leads needed to support their ambitious growth plans. The Solution: Comprehensive B2B Content Marketing Strategy We developed a multi-phase B2B content marketing strategy that included: a complete website overhaul, strategic content development, and the launch of a B2B blog Our approach focused on establishing the consultancy as the definitive thought leader in leadership advisory services across the GCC region, specifically the Saudi market. The Results: Exceptional B2B Blog Performance #1 rankings achieved for 10 keywords (7 strategically planned + 3 bonus rankings) 97 keywords ranking on page 1 (positions 1-9) - only 43 were originally targeted 54 additional high-value keywords ranked organically through our B2B content optimization Traffic Transformation Timeline Month 6: First significant ranking improvements visible Month 8: 50%+ of total traffic now comes from Google organic search Recent period: 5,350% increase in clicks (from 15/year to 1. 07K in 3 months) 220x growth in impressions (from 223 to 49. 1K) B2B Content Marketing Strategy Impact The most recent 3-month period shows the true power of sustained B2B blog efforts: Total clicks: 1,070 vs. 20 in previous period Total impressions: 49,100 vs. 223 previously Click-through rate: Improved to 2. 2%, compared to 9% on a much smaller volume Year-on-Year B2B Blog Success Comparing 2024 to... --- > Follow this simple manual to create a lead-generating webpage. A few simple steps can turn your B2B website into a B2B lead-gen machine - Published: 2025-02-19 - Modified: 2025-02-19 - URL: https://www.business-storyteller.me/b2b-lead-gen-webpage-content/ - Categories: About Writing, B2B Blog Congratulations you got the right audience to visit your website, now the tricky part begins. How do you grab their attention and convince them to buy or at least contact you? Whether you're creating a one-page website, a service sales funnel, or a product page the winning ingredients are the same. Below is a quick visual guide to help guide you through developing your own B2B lead-gen webpage or at least have enough information when working with a developer. And here are all the details we couldn't fit into the one-page guide. Your goal when creating a B2B lead-gen webpage is one thing: to convert visitors to clients Of course, you need to also attract enough visitors to your website, which other than advertisement, the main tool here is ranking high on search engines (aka SEO). So let's begin with that SEO for Your B2B Lead-Gen Webpage Other than integrating your keywords in the body and meta description. Keywords need to be in the page's URL Image ALT text Primary headline (H1) and the page title Most sub-headings (H2-H3s) Your keywords need to be present in at least 3% of your text To rank with on-page SEO you need the total text on this page to be 500 words or more Need someone to create high-perfoming website and company profile? Let our team handle it for you Hero Section The most important part of the website. In many cases, it's the only thing a visitor will see, as they'll get... --- > Do you want to create a content strategy by yourself? Build your business content strategy by following these 64 questions - Published: 2025-01-28 - Modified: 2025-03-07 - URL: https://www.business-storyteller.me/create-content-strategy/ - Categories: B2B Blog Whether you're planning on launching a product or need to optimize your content marketing, the following 50 questions are designed to walk you through the process of creating your own content strategy from the foundation that will direct all your communication to your launch campaign. Laying the Foundation 1- What is your one primary goal? Not goals "goal". Focus here on your why? 2- What is your product or service (solution)? Explain it in two to three sentences maximum, if you can't, then you won't be able to communicate your value to your potential audience 3- How does your solution feed your primary goal? 4- Who is your core client? You need to be as detailed as if you are explaining one specific person. I often tell my clients to pretend they're explaining to me how their cousin looks and acts like. Even with B2B entities, the key executives you are targeting (top of the funnel) tend to have similar characteristics. This is besides other client segments that you can also serve. Tailor your strategy to one key segment. 5- How does your solution help improve your clients' lives or businesses? Also, you need to be able to explain this in simple terms and in two to three sentences. Otherwise, you don't fully understand the value of your product or service. Your Core Message 6- To address the key pain points of your target market, what are your unique selling points? What is special about what you bring to the... --- > You can do everything right and still not get sales. Here's why that's the case and how to fix it and convert B2B clients - Published: 2024-09-24 - Modified: 2024-09-24 - URL: https://www.business-storyteller.me/b2b-sales-tip/ - Categories: B2B Blog Originally shared on our LinkedIn Newsletter InTrends in September 2024. Let's talk about the elephant in the room: Sales aren't a guarantee even after you do everything right That's something most service providers will never tell you. But it's the truth, the whole package of the human element, luck, and your clients' individual circumstances are all large contributors. This newsletter will shed light on a few data-backed truths I learned and how to maneuver your marketing and operations to address them. 1- No, networking alone isn't how you'll get more sales 90% of B2B buyers base their decision on online research before they contact you This is according to two independent studies across different sectors and locations by SaaS provider Kurve and sales-focused research firm Gartner Most B2Bs in the MENA region—myself included—believe that B2B sales are done through networking and connections. True but no longer accurate. Your existing online presence is a crucial foundation. This means a polished need-based business website, proper LinkedIn presence, and thought-provoking posts on the CEO's personal LinkedIn profile (aka thought leadership). More interestingly Kurve's survey showed that: 90% of B2B buyers research 2-7 websites before making a purchase. They are reading your company profile, blogs, social proof, and LinkedIn. With 92% of B2B buyers using online channels to find B2B solution providers. 2- The B2B buyer journey is getting ridiculously long Research shows that for investment-heavy services it now takes more than a yearto make the purchase decision. But from my and my clients'... --- > How obvious is it that your communication is written by several people? Here's how to unify your brand's voice - Published: 2024-09-17 - Modified: 2024-12-17 - URL: https://www.business-storyteller.me/how-unify-brand-tone-voice/ - Categories: B2B Blog, Interviews - Tags: B2B, brand, Marketing, writing advice Originally published on our InTrends LinkedIn newsletter on July 2nd 2024 How obvious is it that your communication is written by several people? Does your company sound more relaxed on social media, serious on the website, and very formal on the company profile? Do you write dates, abbreviations, or currency differently on Linkedin than it is on your website? what about PRs? If so, then yes, your business may be losing clients, and for a very simple reason: They have no idea who or what you represent. Let me tell you a story... A client walks into your headquarters and asks to meet your sales head. A young man wearing a wide black T-shirt, black jeans, and a red cap welcomes them and asks them to wait in the reception. Two minutes later a female executive dressed in a Chanel suit asks them to follow her to the conference room, where a third executive wearing semi-formal corduroy pants and a simple white shirt, with two buttons open. If we asked the client if they can relate to your brand? what would they say? They'd have no idea; you gave them three wildly different impressions. Yes, the overall perception of a brand is far more complex, but the point stands. Unify how you choose to communicate. Your company needs to appear like it's one person, made of an entire team. The point is the information, who cares if I use "make" or "render" in my copy? The whole point of communication... --- > Here's why your business needs a newsletter, how to do it, and we'll explore different types for different results. - Published: 2024-09-09 - Modified: 2024-09-17 - URL: https://www.business-storyteller.me/business-newsletter-marketing/ - Categories: B2B Blog, Interviews - Tags: B2B, Marketing, resources, writing advice Originally published on our LinkedIn newsletter InTrends on September 4th. At the beginning of every month, I dedicate one morning to calculating the working hours invested in each client, project, and task. I also match that to the income share of each task. This post, for example, takes around two hours to write. While it doesn't single-handedly get me clients, it helped several of my clients jump from the consideration phase to the buying stage. That's true of most B2B newsletters, they can have an ROI of 400%. Moreover, some 87% of marketers swear by the power of newsletters to seal B2B sales. Especially, with the new emerging trend of founder-led content. It's a game-changer for building trust in intangible services. Thinking of starting a newsletter? Let's jump on a call and see if it works for your brand Global Email Marketing Trends You Need to Know About Litmus, an email service provider, interviewed 1,000 marketers across the globe and here are some interesting finds from their State of Email Report: 87% of marketers said email marketing is critical for their company's success, with 41% saying it was the most successful tool. Social media comes at 16% 44% of marketers build 2 to 3 versions of every email before sending them 4-5 emails per month is the global average Around 29% of subscribers tend to be active (open emails, click on links, reply) 50% audit their subscriber list monthly What's a good Open Rate and CTR? MailChimp, an email service... --- > Thinking of starting an email marketing campaign for your B2B? We've got your back check these 20 tips and ideas to convert subscribers to clients. - Published: 2024-08-14 - Modified: 2024-10-14 - URL: https://www.business-storyteller.me/b2b-email-marketing-tips-ideas/ - Categories: B2B Blog, Interviews Originally published in our InTrends LinkedIn newsletter on August 14th I have a love-hate relationship with Summer. I love how everyone goes on vacation at the same time. Things just slow down so we can all enjoy our long days by the beach without worrying about the work piling up. Ironically, I also hate the same exact thing! Everyone barely works during the summer which slows down all projects and, definitely, no one reads emails they're not waiting for: aka Email marketing I always advise my B2B clients to limit their campaigns to one per month during July and August, And to make it count! To help you do that I mapped out some key advice to help you convert clients regardless of your open rate I've divided the tips into three categories: the inside; the packaging; the metrics Nailing the Inside 1- Start by answering why would your potential client or subscriber care about your email Are you directly addressing a key challenge? Sharing a piece of information crucial for their line of work? Announcing an exceptional promotion? Launching a new product that directly helps them with pain points? Why would they care about your promotion? new product launch? Your success story, press release, and more? Begin your email clearly answering: Here's why and what you'll get when you keep reading. (P. S: Of course, I won't go into the basics of refining your message to your key buyer persona, or how to match their tone, that's too basic... --- > If you own a B2B or SaaS startup here are 30 marketing and content marketing trends you need to seize to grow. - Published: 2024-07-21 - Modified: 2024-09-17 - URL: https://www.business-storyteller.me/b2b-marketing-trends-for-startups/ - Categories: B2B Blog, Interviews - Tags: B2B, brand, Marketing Originally published in our InTrends LinkedIn newsletter on July 21st of 2024 Part of my job is to stay updated with all the B2B marketing surveys and translate them into our clients' projects. So I decided to focus this issue on sharing some of the stats B2B execs need to know about and amend their marketing plans to address. 2024 & 2025 B2B Marketing Trends Global consultancy and research firm Ipsos partnered with LinkedIn to interview over 2,000 B2B leaders from eight countries, covering different industries. The data focuses on insights that have a direct impact on the marketing strategy of said companies. 1- 67% of CMOs anticipate a marketing team restructure in 2024, with 40% of all surveyed companies already reporting a recent restructure in Marketing teams. 2- Top needed skills for CMS and marketing execs today are: Strategic thinking and Technology expertise, including using marketing automation platforms and CRM systems is a mandatory skill. Data interpretation and analysis are also in high demand. 3- 68% of B2B marketing budgets increased in 2024, 17% of which increased by 25% at least. 72% expect their budgets to increase next year. 4- 66% of B2B marketers are currently using Generative AI (Gen AI). 5- Gen AI adoption grew by an average of 20% YoY across most industries. 6- 33% are using Cen AI specifically for targeting and personalization of marketing campaigns 7- 59% of respondents say their organization has established guidelines for use of Gen AI and 55% of organizations provide... --- > Getting clients as B2B is simple, but very different than the usual B2C. Here's how to maneuver the b2B buyer journey. - Published: 2024-07-10 - Modified: 2024-09-17 - URL: https://www.business-storyteller.me/how-to-get-more-clients-as-a-b2b/ - Categories: B2B Blog, Interviews Originally published on our InTrends LinkedIn newsletter on July 10th of 2024. If you're anything like me, you tend to often wonder when to post? Here's a summary of the timings suggested by Sprout Social's, HootSuits', and HubSpot's social media trends for 2024: LinkedIn: Best days: Tuesday, Wednesday, Thursday Best times: 8 AM - 2 PM Peak times: 10 AM - 11 AM Facebook: Best days: Tuesday, Wednesday, Friday Best times: 9 AM - 1 PM Peak times: 11 AM - 12 PM Instagram: Best days: Tuesday, Wednesday, Friday Best times: 11 AM - 2 PM, 7 PM - 9 PM Peak times: 11 AM - 12 PM Twitter: Best days: Wednesday, Friday Best times: 8 AM - 10 AM, 11 AM - 1 PM Peak times: 9 AM Of course, this is a generalization based on a large sample of data. Rely on your own account's insights and experience. Which Channels Attracted the Most Clients for B2Bs? Stirista a B2B SaaS provider answers this question in its latest report. 22% of converted clients came from social media 13% from emails 30% of clients are attracted via different forms of advertisements, whether digital, mobile apps, traditional... etc Videos contributed the least towards conversion, representing around 1% That said, video is the most effective tool at the awareness (top of the funnel) stage 72% of marketers expect an increase in budget dedicated to customer acquisition initiatives over the coming two years 47% of respondents said they dedicate more than 25% of... --- > Follow these 4 B2B content checklists to ensure each post, content, or copy convinces potential clients of your value effectively. - Published: 2024-06-23 - Modified: 2024-06-25 - URL: https://www.business-storyteller.me/effective-b2b-content-tips/ - Categories: B2B Blog, About Writing - Tags: B2B, Marketing, resources, writing advice Here's a well-known secret most content marketers don't share. Steering content toward specific results is like driving a car during a hurricane; too many variables that can change the outcome. When it comes to business-to-business (B2B) there is no neutral content. Each copy either builds or destroys, the difference is in the degree. For example, simply using your good ol' company profile text as your website content as is dramatically reduces your ability to convert visitors to clients. While a purposeless social media post probably will have minimal impact on your long-term trajectory. But it's not all chaos, well-planned B2B content can be quite an effective communication and conversion tool, despite the hurricane of unknowns. These 4 checklists will help you create effective B2B content, whether it's a sales copy, an about us page, or a social media post. The Ultimate Checklists for Effective B2B Content Includes:The 7P Checklist - Ideal for explaining the benefits of your service or productThe 3C Checklist - A must for effective About Us and Why Choose Us website pages. It's also quite effective for social mediaThe 5U Checklist - A great tool for converting sales copy, and also works wonders with any B2B copyThe 5-Question Checklist - Perfect for social media posts, especially for product marketing purposes Please enable JavaScript in your browser to complete this form. Name *FirstLastEmail * Submit For any issues with the download, please contact us. Need help with your business content? Book a consultation directly or contact us with... --- > B2B content marketing, social media, and CRM trends for 2024. Here's how to optimize your business content and tell a better story - Published: 2023-12-11 - Modified: 2024-09-17 - URL: https://www.business-storyteller.me/2024-b2b-content-marketing-trends/ - Categories: Newsletter Archives, B2B Blog - Tags: B2B, consumer behavior, Marketing, resources Read the original newsletter on LinkedIn I woke up today and noticed that we're 20 days away from 2024! If you're like me and still haven't begun preparing for next year then this issue is for you. The best thing about December is that it comes with a whole lot of end-of-year insights. We begin this one with... B2B and B2C Customer Engagement Trends This one is based on a survey by Salesforce, a marketing SaaS giant, of 14,300 consumers and business buyers from 25 countries. Here are the key takeaways: 62% of surveyees say they've re-assessed their priorities, ranking cost of living as a top concern followed by well-being 81% of customers are expecting faster service as tech develops 78% of B2B buyers expect businesses to adapt their products to their changing needs 79% of customers expect consistent interaction and persona across different departments The trust gap is widening as AI-business tools become the norm 72% of consumers say they have switched brands due to better deals 85% of B2B buyers expect personalization to be better, given the amount of data companies collect 74% of customers expect to be able to do anything online 89% of consumers say it's important to know if they are communicating with AI or a human, 2024 Digital Customer Experience (UX) Trends Contentsquare, a SaaS company, surveyed 2751 professionals working in marketing, UX, and product development in a variety of industries and across 48 countries, asking them about 2024's UX predictions. Here are the... --- > the basics of storytelling with data isn’t about presenting financial results it's about leading the reader towards an end goal - Published: 2023-11-21 - Modified: 2024-09-17 - URL: https://www.business-storyteller.me/the-playbook-basics-of-data-storytelling/ - Categories: Newsletter Archives, B2B Blog - Tags: B2B, Marketing, resources, writing advice Data storytelling isn’t about presenting financial results to the board of a company, yes it can be used for that. But its primary use is to convey an engaging story using data, in such a compelling way that everyone reaches a similar conclusion. This piece walks you through a step by step of building a story with data. 5 Tricks Execs Can Learn from Authors The beauty of figures is that they break through the chaos of over-information with numbers and quantifiable patterns. The only problem is that data is boring, but when you construct a narrative around it, you can communicate far more effectively a challenge and its solution. Here’s how authors do it: 1- Keep the end in mind Start by asking yourself the conclusion you want readers to reach and how. With this in mind, you can better select the data that will contribute meaningfully to your story. 2- Killing your darlings Focus and linear wins when it comes to constructing narratives. It’s important to remove all figures and information that doesn’t add significant value to the primary conclusion you’re trying to make. This doesn’t mean ignoring data that disagrees with your point. There’s a difference between telling a story and being intentionally biased towards a goal. 3- Make it personal You know your audience, build a story that triggers them emotionally. A situation they can relate to. That’s why it’s important to build a story with a specific person in mind, in order to fine-tune it... --- > Telling stories with data can be easily done by following a few steps, data storytelling is a an essential tool for business storytelling - Published: 2023-11-21 - Modified: 2023-11-21 - URL: https://www.business-storyteller.me/basics-data-storytelling/ - Categories: B2B Blog This is one of those topics that I can go on about forever, not because I love it (I sort of do) but because there are too many ways to tell stories with data and even more pitfalls to avoid. The below isn't about presenting research results or financial performance for key stakeholders, rather than using important data in telling a story to your audience, to elaborate: The role of using data for storytelling is to: communicate your business value and prove your expertise encourage audiences to care about the data and take the action needed to reach your goal educate the audience about complex matters in an engaging way Let's keep this simple. To build a story through data you need: 1- Single out a primary goal What do you want your audience to walk away with? Write a list points and figure out one specific goal you want to communicate. Two goals for a single piece of content is too many. 2- To figure out the data that aligns with the goal you want to communicate A common mistake is focusing on a specific point you want to communicate and in the process ignoring all the data that doesn't support your point, that's you it's important to ensure the following: If your data is from internal sources, you shouldn't cut and past. Include all data that feeds both the point you want to make and the data that negates it If your data is from external sources it... --- > Here's how to easily increase trust in your B2B brand with content marketing and simplify your process and amount of work - Published: 2023-11-20 - Modified: 2024-09-17 - URL: https://www.business-storyteller.me/b2b-content-trust-brand/ - Categories: Newsletter Archives, B2B Blog - Tags: B2B, Marketing, resources Read the original newsletter on LinkedIn I'm starting this one with a personal observation, turned into advice. Here's how to spot someone who's faking their expertise or can't build the service needed... I can always spot someone who isn't confident of their capabilities to solve a problem, or mostly knows they won't be able to provide a given service. Developer One:In a meeting asking about the process of integrating a feature into a website, a full-time developer went on and on about the complications and threw in a long list of technical jargon in his explanation. To every suggested solution or maneuver he replied "There are two ways to do that, each has a different set problem to address. " Needless to say, Developer One got his way and his employers dropped the entire upgrade. Developer Two: A year later, a client of mine required the same feature, I asked a tech consultant how to implement it, and he asked 3 questions, explained 2 roadblocks in very brief sentences, and offered a recommended method to address each. Can you guess who's competent? Now how does this translate to your business story? Like employees, consultants, and any other individual, companies have to prove their value, foster trust, and prove their capabilities. This is why we're starting this newsletter with my secret equation to writing #b2b copy that's persuasive, establishes your value, and fosters trust with your audience. This trifecta can be found in detail in this blog post on The Business... --- > Writing persuasive business content or business posts in general is simple. To have persuasive power you'll need to prove your value - Published: 2023-11-20 - Modified: 2023-11-20 - URL: https://www.business-storyteller.me/persuasive-b2b-content/ - Categories: B2B Blog - Tags: B2B, Marketing, writing advice When it comes to business storytelling, I have a lot of tips and tricks. But here's the rule that leads all of them: Your content has one purpose to highlight your business' value and separate you from the heavy crowd. Other objectives are then mixed into the equation, such as fostering reliability and rapport; highlighting the company's execs as thought leaders; fostering trust in the brand; proving the innovation level of your services, of course, this list goes on and on. For the sake of including B2C in this list, a famous objective nowadays tends to be the triggering of the you-can-easily-do-it-if-you-follow-me incentive (no better way to write it) which is famous among financial and fitness influencers. To keep this simple, let's stick to the one common goal, to persuade your audience of your brand/service/product's value: Here's the equation: 1 message + proof of trust - reading effort = persuasive writing Simple right? Your business content will have persuasive power when you're able to prove your competence in a clear and simple way, while keeping the reader engaged. Now let's break it down: 1- One message per content piece: The moment you try to communicate several points per copy, they will cancel each other out. Confused people don't easily make buying decisions and tend not to trust those who confuse them. The only exception may be corporate reports. However, they aren't in the same category of copy and have a clear end goal: position the business as an industry leader.... --- > Here's how to use your existing content to generate demand for your products and services. Demand generation is simple to achieve if you - Published: 2023-11-13 - Modified: 2024-09-17 - URL: https://www.business-storyteller.me/demand-generation-b2b/ - Categories: Newsletter Archives, B2B Blog - Tags: B2B, consumer behavior, Marketing, resources This is based on a November 2023 report by Activate, a global marketing agency. The report interviewed marketers from 200 tech B2B businesses. It’s worth noting that the majority of contributors were from businesses with 10,000+ employees located in the USA and Canada. Key Findings: The majority, or 76%, of B2B tech marketers, believe their demand generation strategies are effective. Here are the key takeaways they shared: The top three demand generation goals are increasing lead quality, increasing lead volume, and increasing conversion rates. The top three demand generation challenges are generating high-quality leads, measuring ROI, and aligning with sales. The most effective demand-generation tactics are email marketing, webinars, and content marketing 2024 Predictions: 85% of surveyed businesses plan on maintaining their demand generation budgets relatively flat. It’s worth noting that companies with over 5,000 employees are more likely to keep the budget allocated to demand gen as is. The most common demand generation goal is to increase lead quality, selected by 68% of subjects, followed closely by increasing lead volume and conversion rates. The least common demand generation goal is increasing customer retention, selected by only 16% of B2B tech marketers. Demand Generation Tactics: The top recommended tactic, with 85% of the votes, is Identifying the wider B2B buying committee. B2B buying decisions are rarely based on one person, the decision is moved forward and made by several execs and often different departments. Account-based marketing (ABM) programs were the top growth tactic last year and will continue to be... --- > Here's how to get the best output from your content developer, whether an individual freelancer or an agency or a consultancy. - Published: 2023-11-01 - Modified: 2023-11-19 - URL: https://www.business-storyteller.me/best-content-developer/ - Categories: B2B Blog - Tags: B2B, Marketing, resources The return from working with freelancers or content agencies is absolutely worth it if, and only if, you accurately communicate your needs. My consultancy business is built on freelancers, how else could we aggregate the talents we flaunt? I always thought that the information you need to hand the expert preparing your content is common knowledge; turns out may executives struggle with this. If that's you, here's a quick list of what you need to give a content developer to ensure a smooth delivery of exactly what you requested. 1-Brief A clear explanation of what the project includes, what you will provide and what they need to build on their own. The brief should include a list of deliverables, the timeline, and the format you prefer. 2- Submission Checklist: Along with the brief include a checklist of common errors to avoid and items that the project must include. The content developer must tick off all items before submitting. Examples include: Secondary sources are less than a year old with written content Reel borders with video editors Static lower-third with video editing 3- The Brand Tone of Voice: All communication points by a brand need to be unified. The content developer has to receive a document with how you write dates, headlines, titles; common words you use; formal vs casual tone; where do you stand on the serious vs funny spectrum; and which words allow your brand to communicate your tone best. I never work with a brand without creating (or... --- > Evеrgrееn contеnt is business marketing content that maintains its valuе and utility ovеr an еxtеndеd pеriod, oftеn yеars. Check examples and tips on how to develop it. - Published: 2023-10-23 - Modified: 2023-10-23 - URL: https://www.business-storyteller.me/evergreen-content-b2b/ - Categories: B2B Blog, About Writing - Tags: B2B, Marketing, resources, writing advice Imagine this, you check the first blog post your business ever published and it’s still as relevant and sharable as if you wrote it today. This, my dear reader, is called evergreen content. Now imagine, you hired freelancers—or a full-time content team—to create guides and posts that can be recycled endlessly. This means every $1 you invest is, not only, helping you get clients, but will continue to do so forever. On this website, for example, we made sure that 95% of our B2B blog is evergreen content. We get to reuse and re-purpose it endlessly. What is Evеrgrееn Contеnt? Unlikе trеnd-basеd or timе-sеnsitivе contеnt, which may bеcomе outdatеd quickly, еvеrgrееn contеnt maintains its valuе and utility ovеr an еxtеndеd pеriod, oftеn yеars. What’s Seasonal Content? Content that’s holiday or season-specific. You can easily create evergreen holiday-specific content, which can be re-purposed during specific times in a given year. Example: 5 Engaging Content Ideas for Valentine’s Day 5 Engagement Ideas for World Health Day What’s Trending Content? Trending content includes topics that are highly sought-after and often discussed at the moment, quickly developing, and interest in the topic will dwindle quickly. This type of content helps position your business as an up-to-date authority voice in your industry. However, any produced content needs to be developed quickly, shared at the right time, and can be used only once. Examples: Company press release on political issues impacting the region Economic analysis of the impact of a global issue Infographics Data-driven research Any... --- > 6 content marketing mistakes you may be making and a few tips on how to fix them. Here's how your content can generate remarkable ROI - Published: 2023-09-20 - Modified: 2023-09-25 - URL: https://www.business-storyteller.me/content-marketing-plan-tips/ - Categories: B2B Blog - Tags: B2B, consumer behavior, Marketing, writing advice “We tried content marketing, but... . ” This one is a favorite of mine! Many fall into this trap you invest time and effort in content that doesn’t get much traction. Content marketing isn’t something you do a couple of times and get results (for most at least), it’s something that you keep building on and then overnight it generates incredible ROI. From my experience, most businesses that don't see results from content marketing, fall into one of 6 pitfalls: 1 - You follow the wrong goal: Imagine you have 3 pieces of content on your website: A-Blog post: gets 10,000 views each month and brings in 10 customers. B- Downloadable Report: gets 2,000 views each month and brings in 20 customers. C- Glossary: gets 500 views per month and brings in 50 customers. Too often, businesses will expand option A, which got the most traction. They will invest their resources and effort into high-trafficked content that converts a small percentage of visitors into customers. 2- Content isn't based on one single, clear goal: One of my B2B clients once told me that Linkedin has helped them get less than 1% of their customer base. This company has 10X the followers I have on the social platform and they post weekly insights, why am I doing better than them with one newsletter? All my content has one single goal to achieve and, more importantly, I pretend that I'm speaking directly to my ideal client. Of course, maintaining a quarterly plan—no... --- > Optimize your b2b content to grow traffic to your business website. No fuss, easy to do with a few tweaks to your b2b content - Published: 2023-09-19 - Modified: 2024-09-17 - URL: https://www.business-storyteller.me/increase-saas-website-traffic/ - Categories: Newsletter Archives, B2B Blog - Tags: B2B, consumer behavior, Marketing, resources, Websites, writing advice This one is all about increasing traffic to your website and up your content marketing game, with a special focus on SaaS companies. How to Increase Traffic to your SaaS Website The first thing you should decide on is what numbers you should aim for. Are you certain your numbers are lower than the rest of your industry? DataBox, a software company, analyzed the traffic of around 500 SaaS businesses, and here’s the global industry average they determined: Averages were measured in May 2023 Impressions: 131,710/ month CTR: 1. 59% Clicks: 2,300/month Both Databox and Growth Spirit, a marketing platform focused on SaaS companies, share advice on organic growth, here a summary: All traffic fluctuates based on seasons, closely monitor your traffic to answer the following: What’s your normal traffic cycle? Do you see spikes after specific content updates, social media activity, or business events? Benchmark with competitors, so you can identify strengths that can be expanded and weaknesses that need to be addressed. Add a large glossary One misconception is that “what is ____? ” type searches don’t yield ROI. But if your audience is technical, or looking for technical answers related to what your product does, that couldn’t be further from the truth. Create a content calendar filled with insightful blog posts; reports; your take on the industry... etc. (We can help ) Leverage local communities and events, regardless of your global status Audit your decaying content every six months. Enhance internal linking. Simply link to other pages,... --- > estaie boasts a growing number of long-term guests—because who wouldn’t want to extend their stay when the story just keeps getting better? - Published: 2023-09-11 - Modified: 2024-09-16 - URL: https://www.business-storyteller.me/storytelling-elevates-extended-stays-estaie/ - Categories: Uncategorized Imagine arriving at a hotel where the service isn’t just about checking in—it’s about telling the story of your experience, creating lasting memories. That’s where estaie and Business Storyteller collide! While estaie focuses on offering seamless extended stays, Business Storyteller crafts narratives that inspire businesses to connect with their audiences. Together, they can turn a simple stay into a compelling story—one that resonates with travelers and clients alike. Do you know that 72% of consumers prefer brands that offer personalized experiences, and what better way to personalize than by telling a story? Numbers Speak Volumes: Data-Driven Storytelling Let’s talk numbers (but not boring ones! ). Did you know that businesses with strong narratives increase customer engagement by up to 55%? Meanwhile, estaie boasts a growing number of long-term guests—because who wouldn’t want to extend their stay when the story just keeps getting better? Statistics from Business Storyteller show that B2B content with storytelling at its core delivers 5x more audience interaction. Imagine bringing that energy to the hospitality world! When estaie wraps its brand in a great narrative, it's not just about rooms and amenities, it’s about creating an unforgettable journey. Think of it like this: “Once upon a time, there was a traveler who found their perfect extended stay... ” In a world full of one-night stays, be an extended story—why settle for a short chapter when you can write a whole book? Why Storytelling is Key for Long-Term Stays When you’re booking an extended stay through estaie, you’re... --- > If you're a B2B decision maker or a business leader you need to know these 50 B2B Content Marketing statistics. - Published: 2023-09-06 - Modified: 2024-09-17 - URL: https://www.business-storyteller.me/50-stats-every-b2b-decision-maker-needs-to-know/ - Categories: B2B Blog, Newsletter Archives We are here to give you tools and tangible information (oxymoron alert) that will help you make your very next decision. This is why for our very 2nd issue we’re summarizing 15 consumer studies and giving you What Delays the B2B Buying Process? GoodFirm, a research and software rating platform, published a survey that looks into why the purchasing timeline is getting longer for B2B buyers. 29. 3% of respondents say price disagreements as the main reason the buying process takes longer to close Product and service package comes as the next culprit at 24. 4%, followed by lack of information at 19. 5% 40. 5% of B2B buyers said the vendor's knowledge of the company was the top influencer of their buying decision. The vendor's knowledge of the solution provided and the business landscape followed as a close second and third 26. 2% of the buyers surveyed said they use the vendor's website to check for product features. Close behind, 23. 8% of surveyors said they check the website to explore a company's services and offerings, while pricing came third at 21. 4% 54. 8% of buyers agree that finding genuine reviews of B2B services is a difficult task, as most reviews are inauthentic and unverified 52. 4% of B2B buyers prefer to transact online than offline. This was followed by 39. 5% preferring face-to-face interactions Who sees your B2B content? 86% of B2B content consumption is done by others outside the C-Suite, the majority of which are middle-management... --- > Here's how to correctly measure your content marketing ROI especially if you're a B2B. Follow these simple guidelines to optimize your content. - Published: 2023-08-17 - Modified: 2023-08-17 - URL: https://www.business-storyteller.me/content-marketing-roi-metrics/ - Categories: B2B Blog - Tags: B2B, Marketing I recently came across the term "vanity metrics" and it's so perfect I had to write a post about it. While the term is new, the metrics trap isn't. Many, if not all of us, tend to focus on likes, views, and follows. While they communicate value, when it comes to content marketing ROI they mean squat. It's a great image if you have 100,000 impressions for an advert or 6,000 likes for your post, but what matters here would be clicks and messages, respectively. If you're trying to measure your content marketing ROI, here are some metrics to focus on: Newsletter: Instead of the number of subscribers, focus on click-through-rate, replies, and open rates Website: Skip pageviews and focus on no. of pages viewed per session, average session duration, clicks on CTA buttons. Bonus tip, pay attention to the bounce rate, it should be less than 40%. Blog Posts: Also skip pageviews, and pay attention to shares, average duration on the page, and no. of pages viewed per session Social Media: Ignore follows and likes, these can be bought and are often misleading. Keep an eye on messages, saves, and shares. Good engagement, however, is still a healthy sign. PRs: number of pickups is fantastic, but what matters is referral stats and mentions in impactful media outlets Videos: Instead of likes and view count, focus on completion rate, total watch time, subscription, and clicks on CTA The list is much longer, of course, but the point here is to... --- > Here are 7 business storytelling tips for B2B companies that help you grow your business and optimize your content - Published: 2023-08-07 - Modified: 2023-08-17 - URL: https://www.business-storyteller.me/business-storytelling-tips/ - Categories: B2B Blog, About Writing - Tags: B2B, consumer behavior, Marketing, resources, sales, writing advice This right here is my bread and butter, it's how I help B2B clients tell their story, with a non-mushy tone, and within a proof-of-value context. 1- Pretend you are speaking to a single person If you've been following me on IG, you've probably heard me say this in every Q&A story session Here's how to do that. First, imagine a client from your ideal target audience, what's his profile; expertise and background information of the topic; language and tone he'll respond to; and finally, his intangible emotional concerns. Now, simply tell your story to them and sell your solution in a way they'd respond For example, if your person is running a larger corporation, 45+, male, has a clear pain point in his operation, and is probably bombarded with messages. How would you communicate with them? 2- No fluff I can't stress this enough. I once edited a sales brief of an extremely successful entity, 70% of the copy was descriptive. Check your bio, business profile, business story, content piece, or even social media caption. If it has more than two (not three) fluff removable words, then you've lost some business with that piece. Consider a re-write. Harsh, but true! Examples of fluff words: Stunning, spectacular, extraordinary, enchanting, legendary... If you can remove it and the sentence is complete, do so. 3- It's a story, always will be If it's about a business, its products and services, or even its press releases, it's a story. It needs to have... --- > Copy, customize, and publish these hook templates on your social media channels and grow your business. Content creation for B2B made simple - Published: 2023-08-06 - Modified: 2023-08-06 - URL: https://www.business-storyteller.me/social-media-hooks/ - Categories: B2B Blog - Tags: B2B, Marketing, resources, sales, template, writing advice Are you a small business owner with no time to create content? I feel you. I work in content creation and finding time to create content for my business is a hassle. But fear not! Here are 5 no-fuss hook templates that will work like magic! All you have to do is customize the message, slap on a simple background design, and voila. 1- + + + Example: How much do end-of-year accounting surprises cost you? Don't work we've got you Our auditing services are trusted by 400+ businesses and come with bullet-proof guarantee Find out which of our services works best for you 2- + + + OR Example: Worried about being too sales when following up with a potential client? Are you dealing with too many decision-makers per sale? Investing too much time in lead generation, with barely any results? Get your hands on 1000+ tested sales tips, 400 cold email templates that get results, and 200+ follow-up templates that walk you through the entire sales process all for an unbeatable price 3-How I achieved , without Example: How I scaled my business to $1M without increasing my working hours 4- + + Example: We got our first 2,000 subscribers using these advertisement templates what are you waiting for? Get a free trial today! Finally, my favorite: 5-If you're + + Example: Are you a small business owner? Is your service-based business still making less than 6 figures per year? Get a 1:1 coaching session to learn how... --- > A compilation of my sales series where I share very easy sales growth tips anyone can follow. Designed for small businesses and ideal for B2B - Published: 2023-08-05 - Modified: 2023-08-19 - URL: https://www.business-storyteller.me/sales-growth-tips-b2b/ - Categories: B2B Blog - Tags: B2B, Marketing, resources, sales If you follow our YouTube Channel or Instagram Profile, you've seen the series of sales videos I've done where I share very simple ways that can 10X your sales. Or at least, get you thinking about some great ideas to boost your profit. But for the sake of—my favorite people—the readers, here's a written compilation of these tips with a few added details: 1-The worst business statement I often hear "But our products have mass appeal, why narrow our targeting? " About 40% of my clients have said that about one of their services or products; even though they are big players to fall victim to such an obvious mistake. Believe me, even if you're selling chocolate, you still need to narrow down your target market. Of course, unless you are Cadbury with the budget to have different campaigns for each geographic location, further customizing to the demographic that buys the most from you in each location. Just because anyone can be your customer doesn’t mean you should target everyone. Let’s go with the chocolate example, and build a case for a luxury artisanal chocolate brand. Are all age groups buying from you? Can all income groups buy from you? Are you a gift someone buys or a nice afternoon treat a colleague student may buy on their way to university? As we answer these questions a target group starts forming. However, if you still try to sell to all income groups, all age groups, and the entire region, you... --- > With these easy writing hacks you can optimize your business content, grab the attention of your potential clients, and grow your sales - Published: 2023-07-17 - Modified: 2024-01-10 - URL: https://www.business-storyteller.me/business-content-tips/ - Categories: B2B Blog - Tags: B2B, Marketing, writing advice 1-Write in Present Tense Future: This will help you prove your market penetration Present: This helps you prove your market penetration Notice the difference? There’s a hint of uncertainty with future tenses, it may happen in the future if we do XYZ, vs. here’s what’s happening right now as a result of working with us 2- Ditch the Buzzwords They work with reach but not with sales and perception. The difference here is HUGE! If you’ve seen a thousand reels, posts, and TikToks say the same in-tend words over the past week alone, you’re probably already shrugging it off and maybe even skeptical when you see a brand use it. Hook with Buzzword: Fast track your growth with these 5 AI tools (scammy) Hook without: Here are 5 tools to 5X your sales (Sincere) 3- Nothing beats numbers A: We’ve helped our customers achieve unprecedented growth B: We’ve helped our customer see an average of 16% YoY Which one would you choose? I specifically used a low figure in the above example to show that even with low numbers, you’d be more likely to trust and go with company B. Figures communicate better and remove uncertainty, even low figures. 4- Use strong words Weak: Having a long pitch deck will diminish your chances of investment Strong: A long pitch deck will kill the deal People tend to scan content not read it, the first one won't make any significant impact, while the second captures the attention, is clear, and easy... --- > Perfect your business' story and about us page with these simple tips, ideas, and hacks. Convince your potential audience to buy your product - Published: 2023-07-16 - Modified: 2024-01-10 - URL: https://www.business-storyteller.me/how-to-write-about-us-page-ideas/ - Categories: B2B Blog - Tags: B2B, consumer behavior, Marketing, resources Let's face it, most corporate About Us pages are boring. They tend to attract the least traffic of a given website. If that's you, don't worry you're not alone, and here's how to fix it. 1-It's rarely about you, always about them Most readers have a short attention span, that's why the first few lines should be about a solution to the readers' goals. Start with how you help. This way, if the visitor only read the first two lines you're certain you've made an impact. If you take one thing from this post it's to make sure you clearly highlight the direct benefits they will receive from working with you 2- Text should only be 50% of the entire page No matter how educated and senior your audience is, they won't read large paragraphs stuck together to understand how you can help them. Increase spaces, visuals, and add bullet points. 3- Help them relate, tell your story Every business was once a human with an idea, that goes for both you and your client. Tell your story, show the dreams behind the business, and help potential clients see themselves in you. That's the winning sauce for any business. 4- Highlight your credentials It's also human nature to seek official proof of experience and success. While I don't recommend starting with this, it's an important addition to the lower half of your page, If a visitor reaches the third section of the page then you’ve already captured their attention, start... --- > what is a pitch deck, how to create a winning pitch deck, what to avoid. Build your own pitch deck with just a few clicks - Published: 2023-06-12 - Modified: 2023-06-12 - URL: https://www.business-storyteller.me/how-to-create-pitch-deck/ - Categories: B2B Blog - Tags: B2B, Marketing, Pitch Deck, resources Sarah, my friend, and I were having coffee to celebrate a new milestone in her startup, when the lady at the next table turns to us, introduces herself, and says I’m interested to help you expand to another market. The right thing to do here is to whip up your phone and send the interested investor your Pitch Deck, but Sarah needed at least a few days to prepare for a follow-up to her conversation. Now imagine the investor’s impression of Sarah and her business potential if she had sent an investor-tailored presentation then and there. She would have also been in a much better negotiation position. Let's start from the beginning, what's a Pitch Deck? A brief but comprehensive presentation that's used to introduce a business to investors, customers, or other stakeholders. While they are primarily used to address investors or potential partners, they can be used for other circumstances such as securing a franchise, attracting a major new client, or updating your team and current investors of your overall position. 5 must includes in your Pitch Deck 1-Keep it brief and visual Focus on giving potential investors a concise overview of your business and its value. Keep it under 15 slides. Don't try to cram too much information into your deck. Focus on the most important points and leave the rest for follow-up conversations. 2-Start strong Your first slide needs to be strong, clear, concise, and persuasive. This is your chance to make a good first impression. 3-Focus... --- > Easy ways to test user experience UX for business professionals and non-tech. Is your website well designed? here's how to find out - Published: 2023-06-01 - Modified: 2023-06-01 - URL: https://www.business-storyteller.me/ux-web-design-tips/ - Categories: Uncategorized - Tags: resources, Websites Did you know that an extra 2 seconds of load time increases the average bounce rate by 32%? Not only that, but if a page load time crossed five seconds the average bounce rate will jump to 90%. Did you also know that keeping white space around 20% per page increases the readers’ attention and ability to fully understand your content by a similar 20%, according to CrazyEgg, a tech-solutions giant? I’m always keen on keeping track of these details since part of my work involves working on website development with different Tech teams. As you probably know, I’m on the business side of the equation, my tech skills are millennial, and as a non-tech person, I compiled a list of websites to help me test the user experience (UX) of different websites. And here it is to help you evaluate your own website. 1- Is your website mobile-friendly? Sometimes business heads demand filling pages to the brim with content. While this sort of (only sort of) works for desktops it is a killer if you don’t decrease said content for the mobile version. Try this awesome tool from Google on every page of your website. What I love about it is that it will tell you in simple non-tech terms how to improve your website. Advice such as: “Text is too small” or “clickable items are too close together” The fix: Almost always, when you reduce the amount of content on a page and increase white space the user... --- > Updating your business website's content is extremely important it's often the first thing your potential clients see. Enhance SEO - Published: 2023-05-26 - Modified: 2023-05-26 - URL: https://www.business-storyteller.me/update-corporate-websites-content/ - Categories: B2B Blog - Tags: B2B, brand, consumer behavior, Marketing, Websites, writing advice Long title I know! But I feel that many business owners need this spelled out. There are so many exceptional businesses with content that's been there for five years, untouched. The world is advancing too fast for you to ignore these small things. Put yourself in your potential client's shoes. What is your automatic assumption about a website that hasn't updated its content in a couple of years? It's probably something like they are old, not current, not able to help me deal with how fast the market is moving, or they forgot about their content which is the worst assumption you want made about you. If this didn't convince you, here are five benefits to regularly updating your website content: 1-𝐌𝐚𝐢𝐧𝐭𝐚𝐢𝐧 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐤𝐞𝐞𝐩 𝐮𝐩 𝐰𝐢𝐭𝐡 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬: Now more than ever, your field is continuously changing. You need to maintain your position as an industry leader and an up-to-date service provider. To do that you need to keep updating your content ensuring that your website remains relevant to your target audience and effectively communicates your brand message. 2-𝐄𝐧𝐡𝐚𝐧𝐜𝐞 𝐮𝐬𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: UX is a critical factor in how visitors perceive your brand. By revamping your website content every year, you can keep your UX optimized, ensuring its accessible, engaging, and easy to navigate. 3-𝐈𝐦𝐩𝐫𝐨𝐯𝐞 𝐒𝐄𝐎: Search engines like Google give priority to websites that have fresh and unique content. By regularly updating your website content, you can improve your search engine rankings and attract more traffic to your website.... --- > Here is how to detect if your content is generated by ai tools and also check for plagiarism. Avoid the AI content generation trap - Published: 2023-05-25 - Modified: 2023-05-25 - URL: https://www.business-storyteller.me/detect-ai-generated-content/ - Categories: B2B Blog - Tags: B2B, resources, Websites, writing advice I'll keep this short and sweet. I've tested the below on 100% generated AI content and they all passed the test. That said, not all of them were able to detect content with minor alterations and almost all of them did not detect edited content. Even those that tell you the human intervention percentage. 1- GPTZero - https://gptzero. me/ 2- Originality AI - https://originality. ai/ 3- Content at Scale’s detector - https://contentatscale. ai/ai-content-detector/ 4- Detect GPT - https://detectgpt. ericmitchell. ai/ 5- Writer. com’s detector - https://writer. com/ai-content-detector/ What about plagiarism checkers: I've often seen posts and advice that these tools do detect high plagiarism when you test AI content. I did test the usual plagiarism websites I rely on and they showed very low plagiarism scores for 100% AI-generated content. So, bottom line, don't rely on them to determine if the content is AI generated but use them to detect bad content providers. --- > Business professionals often confuse strategic planning with strategy. Here's what strategy is in simple terms and how to make the best of it - Published: 2022-08-15 - Modified: 2024-06-30 - URL: https://www.business-storyteller.me/strategy-basics/ - Categories: B2B Blog - Tags: brand, consumer behavior, Marketing Most confuse business planning and strategic planning with strategy. Those are two entirely different things. What is Strategic Planning? It’s a set of activities that a given company plans on accomplishing. Increasing sales, expanding market share, improving customer experience, and so on. All that’s great, but these goals together won’t get you to a specific leading position. What’s Strategy? Is all about a competitive outcome. It’s an integrative set of choices that combined position you on a playing field of your choice in a way that you win. In other words, setting a strategy is similar to developing a theory Here’s why we should aim for the local market instead of the regional one And here’s how we can be the best in this specific local market, beating all local and regional players Your chosen strategy has to be coherent and most of all, achievable. Everyone plans to be the best, but you need to base your ultimate goals on your unique capabilities. The importance of coherence in the equation: Your company's Business Dev wants to launch a new website Marketing wants to re-brand And IT wants to hire more people Those three aspects won’t necessarily work together to improve your market position nor allow you to grow to a stable level, where beating you out of it is hard for the competition. Why is planning easier than strategy? Plans are by nature measurable and the outcome is controllable. You can plan how much to invest and specify the KPIs... --- > Learn the latest stats about B2B content creation. Which formats work best at which stage in the buying journey - Published: 2022-07-31 - Modified: 2024-01-10 - URL: https://www.business-storyteller.me/intrends-content-creation-for-b2b/ - Categories: Newsletter Archives Read the original newsletter on Linkedin Did you know that the majority of subscribers to this newsletter are either SME owners or senior executives? This means that almost everyone who receives this newsletter has to wear many hats throughout their day. Gone are the days when you are only a financier or a researcher. In today's world, you need to be at the very least knowledgeable of the basics of every task taking place inside your organization. That's why I'm shifting this newsletter a bit to narrow the focus on one topic per issue. Please let me know if you want me to maintain a well-rounded newsletter or if you support the new direction :) I'm always interested in what you want to read about. With that, let's jump in! Marketing Strategies to Implement in 2022 This blog post by AppSumo, a software developer company, shares eight marketing strategies to follow. The focus here is more on growth marketing as both: management philosophy and business practice. For example, companies like Airbnb and Uber prioritized aggressive growth, reach, and influence in their earlier years over traditional business metrics like profitability and having a positive balance sheet. However, the point is to strike the right balance between the two to achieve long-term goals I'd like to highlight here only the easiest ideas you can implement today. But, please read the entire article to get even better ideas: 1- Leverage user-generated content. The best example here is making use of customer reviews. You... --- > The role of social media in B2B decision making. How to craft a social media strategy that caters to B2B decision makers - Published: 2022-07-19 - Modified: 2023-12-17 - URL: https://www.business-storyteller.me/intrends-b2b-social-media/ - Categories: Newsletter Archives - Tags: B2B, consumer behavior, Marketing, resources, sales Read the original newsletter on Linkedin And we're back! If you live in the MENA region, you probably know why you didn't receive the last issue. If not, well, we all just got back from a long vacation and, as a result, things are a little bit hectic in offices around the region right now. We are starting this issue with a little bit of social media. We all know that Meta is pushing for videos to compete with TikTok, and according to Sprout Social 2022 study of social media trendsit’s working, preference for short-term videos climbed to 66% vs 50% in 2020. Be careful though, not all videos are the same. Only 24% of subjects (US-based) consider longer videos, over 1 minute, to be the most engaging. When consumers are scrolling through their feeds they find short-form videos to be 2. 5x more engaging than longer videos. Can you guess what’s the least popular content? Sharing links on social media, only 11% of subjects picked links shared on social media as engaging content. What if you work in news, research, or simply want to promote your blog posts? Think images, which ranked second at 61%, with a brief encouraging viewers to read more. The good news is that 86% of subjects who follow a brand on social media are more likely to choose that brand over a competitor. Are today’s B2B clients more informed? The short answer is yes, but they have also become much more stressed and feel... --- > Thinking of revamping your B2B, read this for tips and statistics on what works and how to do it. Optimize your business content marketing. - Published: 2022-06-28 - Modified: 2023-12-17 - URL: https://www.business-storyteller.me/intrends-the-will-help-you-revamp-your-business/ - Categories: Newsletter Archives, B2B Blog - Tags: B2B, brand, consumer behavior, Marketing, resources, sales, Websites, writing advice Read original issue on Linkedin Welcome to another issue of In Trends! If this is your first time here, then the whole idea of this newsletter is to save your time and offer you a summary of the latest marketing and growth hacks in one bi-weekly summary. In Trends is a lighter version of The Business Storyteller’s Playbook newsletter, where we include a larger variety of impactful trends, interesting infographics, videos, success stories, and more free resources. Subscribe here Thinking of a new logo? Toptal, the freelance platform, has a great article that will help you bridge the gap between the business perspective and the agency—or freelancer—designing your new branding. Here are some of my takes from the article: 1-Your logo design needs to be simple to understand; memorable; ageless; easy to scale to most sizes; be an embodiment of what a company stands for—a visual ambassador for a brand. 2-When it comes to brand colors, aim for simple and harmonious color schemes. 3-The design brief should answer the following questions: What are the specific goals the logo must meet to be considered a success? Which segment of the population should the logo resonate with? What purpose does the product or company serve? What value do they bring people? What are the deliverables that will be expected at the project’s completion? Expected timeline for the project? Who is involved in the project’s decision-making? What is the core of the brand’s promise to consumers, and how does it see itself in... --- > three steps to create a business slogan that helps you stand our from competition. Free slogan maker tool, business slogan examples - Published: 2022-06-27 - Modified: 2023-04-03 - URL: https://www.business-storyteller.me/effective-business-slogan-examples/ - Categories: B2B Blog - Tags: brand, Marketing First things first, let's begin with the basics. The purpose of a business slogan is to remind people of your brand and give them a clue to the benefits they receive when using your products or services. Sounds easy, right? It really was 30 years ago. Today the average person is exposed to a whopping 5,000 brand messages a day, according to Yankelovich market research firm. This makes the challenge to come up with an impactful and memorable slogan a great one. Three musts for your business slogan: 1- It has to have an obvious relationship to your brand name or main product. Don't expect customers to invest time thinking about the connection to what it means. 2- It should roll off your tongue. In other words, be creative, easy to say, and sticks to one's memory. 3- It should be made up of simple, small words. It doesn't matter how technical your business is or that you only sell to factories. Keep it super simple and straightforward. Test your slogan on a 10-year-old kid I am dead serious. Ask your nephew, child, or the neighbor's kids to read your slogan and tell you what he thinks your business does. If his guess is a close one, your slogan is a winner! Before we go into the how, here's an excellent slogan-maker tool by shopify. You enter a word and it generates tens of slogan ideas. Of course, please don't copy the slogan as it is, this is just a... --- > Free online survey tools that allow you to get customer feedback. Plus how to get replies on your surveys. - Published: 2022-06-27 - Modified: 2024-06-30 - URL: https://www.business-storyteller.me/free-online-survey-tools/ - Categories: B2B Blog I recently wrote an article about creating the perfect business slogan and half of my advice in there required surveys. To keep things as easy as possible for you, here's my go-to list of online survey tools. Surveys are a waste of time for my business If you think that, here are a few reasons why your business will benefit greatly from periodical surveys. 1- You need to understand the motivation of your customers and what turns them into long-term clients 2- How you see your business is very different from how a loyal client does, which is also different from how a one-time customer or how someone who only follows your social media channel each perceive you. The more intel you have on their motivation, what the public deems your value to be, the more you will understand your market position and potential. 3- Feedback on events and webinars 4- Launching a product or a business line. This is, perhaps, the most important reason to survey your target audience. No matter how small your response percentage is. Bonus feature: Surveys and opt-in forms are way to collect contact information of current and potential customers. 1- Google Forms: Did you know you can create a quiz and assign points to different answers using Google forms? This free tool has several excellent features, it is highly customizable, all answers are automatically translated into an excel, and you can add a header and logo to make it your own. My only concern... --- > Optimize your business story, B2B content, and lead generation. Free tools that can help you optimize your website. - Published: 2022-06-15 - Modified: 2023-12-17 - URL: https://www.business-storyteller.me/intrends-tell-your-business-story/ - Categories: Newsletter Archives, B2B Blog - Tags: B2B, brand, consumer behavior, Marketing, resources, sales, writing advice Linkedin Newsletter, read the original issue Welcome to our 2nd issue! With summer weekends just around the corner, I am going to keep this issue light and informative. If you’ve been following The Business Storyteller’s IG, I’ve been sharing free tools that can help you optimize your website. What I liked about these tools is that they don’t require tech knowledge, anyone can work them. Here are my favorite two out of the five I shared: 1- With this link, you could test whether each page on your website is mobile-friendly or not. This is a free service by Google and my favorite part about it is that it explains what’s wrong in simple non-tech terms (i. e text is small; clickable elements too close together). 2- Microsoft Clarityis designed to show how visitors interact with your website. One of its key features is a heatmap where you can see activity clusters on a given page, which is a step further than Google Analytics where you can see the traffic the entire page attracts. My second favorite feature is viewing recordings of different user visits where you can see how they scrolled back and forth, which part they invested the most time reading, and content they skipped or scrolled past. There are a lot more tools, but these two allow you to mold your content to effectively communicate your business story. Before my five tips on how to optimize your website, I busted common marketing and consumer behavior myths, Click... --- > Content marketing is at the center of every brand, here are a few content tools that would help you generate better results. - Published: 2022-06-08 - Modified: 2022-06-09 - URL: https://www.business-storyteller.me/heres-how-to-write-better-content-faster/ - Categories: About Writing - Tags: Marketing, writing advice Here’s a little secret about me: I’m a slow writer. If I’m writing an email or a work note, I’m as fast and as precise as they come, but when it comes to a feature or anything with a little bit of creativity my brain gets in the way. It doesn’t matter that I know exactly what I want to communicate or how fast I type, I will always pause and waste time thinking about how I can write a given sentence better. I only recently discovered that I’m not alone. In fact, it’s the plight of every writer out there. The good news is that recently I also discovered a couple of tricks that have helped me and will help you get things done a little bit faster. 1- Pick one goal Why are you writing this copy? Do you want to promote the variety of your services? Illustrate how effective your solutions are? Announce something Build backlinks for SEO Attract subscribers Narrow down your reasons for developing a piece of content to one specific goal. 2-What are your target keywords? If no one is searching for what you are writing, it doesn’t matter how good it is. That’s why before you begin writing any article you need to do some keyword search. I use Kparser and Ahrefs The point here is to use keywords and phrasings that people are searching for, ideally finding the set of keywords that don’t have strong traffic but generate enough for you to... --- > Here's a checklist to find out if you should rebrand or maintain your current brand. Build a branding strategy and communicate your value. - Published: 2022-06-06 - Modified: 2022-06-07 - URL: https://www.business-storyteller.me/8-reasons-why-you-may-need-to-rebrand-your-business/ - Categories: B2B Blog - Tags: brand, Marketing The decision to rebrand your business is always a difficult one and often fraught with a long list of what-ifs. However, if you follow the right path you can eliminate a lot of uncertainty from your team. First things first, if you aren’t sure if your decision to rebrand is the right one, let’s explore the right reasons for rebranding. Reasons it’s time for a rebrand If you tick any of the below reasons, then, as a start, you are on the right track. You’ve merged with another company You separated from a parent company Your brand no longer reflects who you are. Your value, services, mission, and vision changed Changes to your audience base, whether the shift is in age, location, or income-level Expansion of your services, technology, or entrance into new industries Your current brand identity isn’t competing well with stronger players Legal reasons Your brand is too complex or vague Wrong reasons to rebrand Your logo has been there forever If you feel your logo has been the same for too many years and it’s time to shake things up or upgrade your presence then slow down and take a deep breath. This decision may not be the right one. No matter how hard you try, there will always be a difference between how you see your brand and how external stakeholders perceive it. Covering up a crisis PR mishaps, internal issues leaking to clients, or a need to separate yourself from previous issues are rarely the... --- - Published: 2022-06-05 - Modified: 2023-06-13 - URL: https://www.business-storyteller.me/busted-5-marketing-myths-you-probably-believe/ - Categories: B2B Blog - Tags: consumer behavior, Marketing Marketing practices are evolving by the minute and we all seem to be perpetually chasing them down the road. However, even with all of us agreeing on this reality, many marketing professionals are sticking to static assumptions when it comes to marketing or its close cousin consumer behavior. Societies and markets are ever-evolving, rendering common practices ineffective. While the list is huge, I am only busting—or clarifying—five in this post. 1-Sexy works with a limited variety of products Sex is a powerful subliminal communication tool. Humans respond to it on a primal—and mostly subconscious—level. This makes it the easiest and most direct way to ensure the success of an advertising campaign. We've seen it with cigarettes, perfume, and luxury cars. But use it for real estate and you've made a huge mistake. If I am looking for an investment haven, or a solid community to raise a family in, a sexy woman isn't sending me the right message. Decision-intensive products and services require authority and trust, something sex doesn’t communicate. Other examples would be banks, lawyers, or asset management companies. Adding sexy or primal elements to any advertisement campaign would negatively impact the value they need to communicate to their potential clients. 2- No, the customer doesn't know what he wants Henry Ford once said, If I had asked people what they wanted, they would have said faster horses. The customer knows his problem but not always the right solution. A company and its experts are more equipped to solve... --- > This newsletter offers a summary of the latest marketing and growth hacks. It includes a variety of trends, infographics, success stories, free resources. - Published: 2022-05-31 - Modified: 2023-12-17 - URL: https://www.business-storyteller.me/intrends-newsletter-b2b-content/ - Categories: Newsletter Archives, B2B Blog - Tags: B2B, brand, consumer behavior, Marketing, resources, sales Linkedin Newsletter read original here Welcome to the first issue of InTrends! The whole idea of this newsletter is to save your time and offer you a summary of the latest marketing and growth hacks in one bi-weekly summary. This newsletter is a lighter version of The Business Storyteller’s Playbook newsletter, where we include a larger variety of impactful trends, include interesting infographics, videos, success stories, and more free resources. 95% of B2B buyers rely on videos when making a decision According to research by Brightcove, a video solution provider, 95% of b2b buyers surveyed reported that videos had a pivotal role in their purchasing decision. These findings match a study by Marketing Charts, a quantitative research company, where 58% of their surveyed subjects stated that videos are helpful when learning about a given product or a service. Furthermore, 40% said they use videos to learn how to solve a problem, and about 36% said they watch videos to better understand a problem they're experiencing. What types of videos do B2B buyers respond to? Here are Marketing Charts’ findings: Product review 39% Demos 39% Tutorials 33% Live videos 31% Educational videos 30% (Yes, the difference between tutorials and educational videos is a bit arbitrary). Brand story 24% Industry trends 22% Customer testimonials 21% Leadership interviews 20% Ads 17% Also, a whopping 81% prefer video over written content when learning how to use a product or a service. Now what? Here’s a quick guide on optimizing your B2B videos The 95-5... --- > Here's how to develop a content plan that helps you achieve your goals. Content plan that helps you get clients. - Published: 2022-05-07 - Modified: 2024-01-10 - URL: https://www.business-storyteller.me/5-questions-you-need-to-answer-before-developing-a-content-plan/ - Categories: B2B Blog - Tags: Marketing, writing advice Basing your marketing approach and content strategy on how you view your own products is the number one pitfall many small business owners fall into. Repeat after me: I am not my potential clients. I don't see things the same way they do. True, a core business foundation states that if you aren't a user of your products and services then they either aren't worth selling or you shouldn't be the one to sell them. But there is a HUGE difference between being your own client and why your potential customers may be interested in what you are selling. To develop the right content strategy for your business, you need to base it on your answers to the following questions: What do they already know? There is a difference in the chosen terminologies, visuals, level of explanation needed, and your unique selling point (USP) when dealing with different buyer profiles. For example, business growth benefits vs product specs: Selling an application to a tech developer will require highlighting different information and USPs than you would selling to a new entrepreneur who’s looking for an easy-to-integrate solution. Both may be your clients, but your core target customer—as in the main buyer profile you developed your solution for—should dictate how you develop and design every piece of content on your website and social channels. What level of detail do they need at this point? Sticking to the above app example, the information you offer in a promotional campaign is going to be... --- - Published: 2022-04-13 - Modified: 2022-04-13 - URL: https://www.business-storyteller.me/heres-why-you-need-to-have-a-newsletter/ - Categories: B2B Blog - Tags: Marketing Let me start by saying—wait, typing—that regardless of your business model you will benefit greatly from having a newsletter. This may seem a little weird to you, especially since other marketing tools tend to top the list of most marketers and branding gurus. But newsletters have always stood the test of time and have consistently delivered value. Here are four reasons why a newsletter is crucial to your business. You don’t own your social media followers If you own a profile on any social media account you know the drill; the majority of your followers don’t see your posts. Not only that but algorithm changes can dictate how you share your updates. For example, Instagram recently shifted its algorithm to prefer reels above other content types. Another issue is social media giants limiting organic engagement. This essentially means that you need to pay to announce any important promotion. No matter how small or large your contact list is, you can directly communicate with them without the say or algorithm of middlemen. Newsletter subscribers are yours forever As long as they are subscribed, they will always receive your email. Even if they don’t open your newsletter, occasionally reminding them of your brand increases your chances of landing a sale when they need your services or products. Increases your business’ credibility It’s a subconscious cultural perspective, communicating via email gives your brand a somewhat-formal business persona. Additionally, a business that consistently engages its target audience with valuable, relevant information is a trusted... --- > Social media engagement ideas for small businesses in celebration of World Health Day. Ideas are for pages with little traffic, few followers - Published: 2022-04-06 - Modified: 2022-04-06 - URL: https://www.business-storyteller.me/four-engagement-ideas-for-world-health-day/ - Categories: B2B Blog Here are a few ideas to help you celebrate World Health Day with your audience. This post has been developed for small business owners with yet-to-grow social media channels. One: Audience-Engagement Story Ask your audience to share their health tips and habits they swear by. Of course, you reply to every story with a witty, funny, or professional reply, depending on your brand’s persona. It’s always a great idea to re-purpose content, and a great way to enhance your engagement is to create a carousel of your favorite replies, tagging or mentioning them in the post. Of course, provided you secure their consent to share their names and accounts. Two: Live Q&A Host a medical doctor or a health coach who can give free advice on how to improve one’s health while working from home or from the office. P. S Make sure you have an on-screen disclaimer stating that the advice provided is only for informational or entertainment purposes. Always seek legal advice when your topic revolves addresses health. Humanize your Company Host a World Health Day event online or offline for your team and cover it as a series of posts. It can be a few stories and one video compilation, or your team providing their take about their take from the day’s activities. These kinds of posts humanize your company beyond its business persona and build rapport with your clientele. Link to your Business There’s no shortage of examples and ideas here. The idea is simple, create... --- > No matter what your business is you could engage your target audience on valentine’s day. Here are a few ideas to help you get started. - Published: 2022-02-13 - Modified: 2022-03-30 - URL: https://www.business-storyteller.me/5-engaging-content-ideas-for-valentines-day/ - Categories: B2B Blog - Tags: Marketing When it comes to social media and engagement, Valentine's day is a great opportunity to generate some engagement. It doesn't matter what your business is. If you agree with any of the following then this article is for you. My business is too serious to even mention Valentine's day on our feed. I have too few followers to generate sufficient engagement. Link to your business Let's start with the first concern, here’s how to link your services to the occasion: Financial services company: Increase in sales of retail business across your market. Consultancy group: Successful business cases that made use of the occasion. Bank: a few figures comparing national withdrawal or spending habits during February vs January and March, asking your clients if their plans for the month match your figures or not. Supermarket: Recipes and gift ideas from your store. Retail: gift ideas, wrapping ideas, etc. Beauty spa or beauty brand: Tips on getting ready These are just a few examples, the following points will help you develop your own engagement campaign. Live Q&A This is a sure thing, not just for Valentine’s day but for any occasion. More importantly, it humanizes your company and gives it a relatable character. Ask two of your employees, a man and a woman to represent both views to host a live Q&A session to help your followers with last-minute celebration ideas. It’s important to link to your audience’s nature here as well. If 70% of your followers are men, then your hosts... --- > Mixing psychology and marketing. Consumer behavior is all about building an emotion-based connection with your target audience. - Published: 2022-02-05 - Modified: 2022-02-05 - URL: https://www.business-storyteller.me/funny-or-creepy-taking-consumer-studies-to-a-whole-new-level/ - Categories: Personal Blog - Tags: Marketing A version of this article was published on Think Marketing Magazine During my study of consumer behavior, I fell in love with the idea of combining psychology and marketing to reach consumers on a deeper level. In essence, the idea is to build an emotion-based connection with your target audience. While for most people psychology is boring, adding marketing to the mix made it... well creepy... but in a funny way. Here are 2 studies that will definitely leave a mark! Women and Cockroaches One of the best consumer behavior studies I have ever read—both as a woman and as a marketer—is the Combat roach killer study. The experiment began after Henkel’s insect-killing brand, Combat, launched a new humane solution to killing cockroaches in one of their South American markets. The product used a small plastic tray device to get rid of cockroaches in a cleaner and kinder way than the traditional toxic spray cans. However, it was not selling to what the company’s research deemed as an ideal target market of women living in the poorer areas, who maintained their preference for the sprays. Baffles by sales data, a consumer research firm was brought in to figure-out the issue. Researchers began by reviewing the chosen consumer profile and conducted a series of interviews with a sample of women from the target audience. One of the tasks the subjects were assigned was to draw a cockroach and say what they felt about them. Can you guess what they found? The... --- - Published: 2022-02-02 - Modified: 2022-05-05 - URL: https://www.business-storyteller.me/the-psychological-power-of-brand-color-which-color-is-right-for-your-brand/ - Categories: Videos, B2B Blog - Tags: Marketing The communication color you choose for your brand isn’t just a part of your identity and persona. It's a core part of the business story you are sharing with the world. They tell your audience what to expect from you and how they should feel about you. --- > Here's a list of websites, tools, and tricks that would help you create professional-quality social media posts and videos. - Published: 2022-01-24 - Modified: 2022-05-16 - URL: https://www.business-storyteller.me/13-websites-for-free-videos-photos-sound-effects/ - Categories: B2B Blog, Videos - Tags: Marketing Did you know that most of my videos, courses, and social media posts are created using royalty-free recourses? I don’t mean I just create posts using Canva, which I do! I mean video footage of highways, motivational audio, or a dancing lightbulb with a transparent background. If you want to create professional-quality social media posts and videos, then check out the tools and links below. Or check out my video summary. Of course, there are thousands of great websites out there to pick from, and millions of mediocre ones. But I'm only including the ones I rely on for my material. Need a transparent background? Check PNGWING What if you want to remove the background of your own image? Here’s an awesome trick. Using Wondershare’s pixcut tool, you can download an average-resolution version of your own photo without a background. Here's a photo of my dog right after her shower And here's a post I created by removing the background using Wondershare's free editing tool: What about infographics? For static infographics, icons, and vectors I use freepik, while for animated infographics I prefer to use Canva's free elements. Here's a simple infographic I created using the freepik's icons and images. Free Photos: No matter the photo you are looking for, you will definitely find it on one of the below awesome websites. Pixabay Pexels Free images Upslash Coverr Royalty-Free Videos: Some of the above websites also offer great footage copyright-free, such as Pixabay and Pexels. However, I always found exactly... --- - Published: 2020-12-12 - Modified: 2022-01-24 - URL: https://www.business-storyteller.me/how-to-write-a-great-travel-story/ - Categories: About Writing, B2B Blog - Tags: travel, writing advice Originally published on LinkedIn in August 2019 Ever wonder what's the difference between a well-read travel story and a barely-read one? Well, it's not luck nor is it random. It's all in how you choreograph the flow of your article. Even the best writer out there often finds it difficult to convey the full magnitude of their experience. You can write a hundred lines explaining the magic combination of wind blowing through your hair after a tiring hike, the spectacular view, or the smell of crisp fresh air. But reality is, most often than not, these things can only be felt. I believe that's the pitfall of many. The best story you could write isn't a detailed explanation of what you saw, rather what you as a traveler experienced, learned, and a few tips mixed in. Begin from the middle An average reader decides to read an article or turn the page within 5 seconds (not an exact science). That's why you always need to begin with a captivating opening. To help immerse readers in my story I often skip the very beginning of my adventure and start somewhere around the end of the first day. In Nubia, for example, I dropped the whole commute there and began from my coffee with the groundskeeper. While in the Eastern Desert I skipped the first 30+ hours and started from our first campfire. Plant a question Another great trick is to ensure that your opening plants a question in the reader’s mind.... --- --- ## Landing Pages - Published: 2023-04-26 - Modified: 2023-04-26 - URL: https://www.business-storyteller.me/elementor-landing-page-4497/ - Type: landing-page Coming Soon Check our blog --- --- ## Products > Get a full analysis of your website content and performance. We’ll look at your messaging, CTAs, and SEO gaps Plus tell you how to fix everything. - Published: 2025-06-10 - Modified: 2025-06-11 - URL: https://www.business-storyteller.me/product/b2b-website-content-audit/ - Price: 350.00 AED - Product type: simple - Product categories: Toolkits Discover exactly what's holding your B2B website back from generating more leads with our professional 27-point audit. Here's what you'll get: Clear content quality and conversion ability assessment Critical UX friction points Website performance evaluation SEO health check Actionable DIY fixes you can implement today But Wait! There's more: This offer includes a 30-minute strategy call to discuss your results and the next steps. How to Order: Please complete the form below before processing payment. Further information will be sent to your email. Please enable JavaScript in your browser to complete this form. Name *FirstLastEmail *Company Website *Your LinkedIn Profile *We need to confirm your association with the company in question before proceeding. What's the #1 goal you want to achieve from this website? *--- Select Choice ---Raise awareness of your brandGenerate salesEducate the public about a given topicOther, please explainPlease only choose the most important goalFor other please explain belowWhat are your main issues with your website (i. e, conversion, content, technical, SEO). Please explain as much as possible *NameSubmit --- --- ## Course - Published: 2023-04-13 - Modified: 2023-04-30 - URL: https://www.business-storyteller.me/course/social-media-ads/ We're on our way. Stay tuned! To download fill the below form, you'll receive the report via email Benefits 1 2 3 --- --- ## Guide ---