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Mass Advertising Struggles in Egypt

Originally published in Business Monthly‘s September 2018 issue. “A common sight nowadays is billboards stacked on top of each other on any major road,” says Michael Joseph, an aviation corporate

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How to Write a Great Travel Story?

Originally published on LinkedIn in August 2019 Ever wonder what’s the difference between a well-read travel story and a barely-read one? Well, it’s not luck nor is it random. It’s

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