The Business Storyteller

Here’s how I test website design as a non-tech

Did you know that an extra 2 seconds of load time increases the average bounce rate by 32%, according to Google. Not only that, but if a page load time

A strategy is not a plan: Here’s the difference

Most confuse business planning and strategic planning with strategy. Those are two entirely different things. What is Strategic Planning? It’s a set of activities that a given company plans on

5 cliché pieces of advice I live by

I have a personal belief, if we met the greatest people in history we would be shocked. They would be messy, normal, and in many situations barely tolerable. We’d probably

5 awesome tools to create a free survey

I recently wrote an article about creating the perfect business slogan and half of my advice in there required surveys. To keep things as easy as possible for you, here’s

How to create an effective business slogan?

First things first, let’s begin with the basics. The purpose of a business slogan is to remind people of your brand and give them a clue to the benefits they

Here’s how to write better content faster

Here’s a little secret about me: I’m a slow writer. If I’m writing an email or a work note, I’m as fast and as precise as they come, but when

8 reasons why you may need to rebrand your business

The decision to rebrand your business is always a difficult one and often fraught with a long list of what-ifs. However, if you follow the right path you can eliminate

Busted: 5 marketing myths you probably believe

Marketing practices are evolving by the minute and we all seem to be perpetually chasing them down the road. However, even with all of us agreeing on this reality, many

5 Questions you need to answer before developing a content plan

Basing your marketing approach and content strategy on how you view your own products is the number one pitfall many small business owners fall into. Repeat after me: I am

Here’s why your small business needs a newsletter

Let me start by saying—wait, typing—that regardless of your business model you will benefit greatly from having a newsletter. This may seem a little weird to you, especially since other

Here’s how I test website design as a non-tech

A strategy is not a plan: Here’s the difference

5 awesome tools to create a free survey

Social Media Content Planner and Post Tracker

How to Kill Your CV: The Egyptian Guide

5 cliché pieces of advice I live by

Is Consumer Behavior Funny or Creepy?

Is your self-doubt defining your career?

Lessons learned from launching a brand during the pandemic

How to Kill Your CV: The Egyptian Guide

When Your Career Defies Your Neurotic Type-A Personality

The Fatal Career Mistake

When Egypt has to change its 9-to-5 culture overnight

Here’s how I test website design as a non-tech

A strategy is not a plan: Here’s the difference

5 cliché pieces of advice I live by

5 awesome tools to create a free survey

How to create an effective business slogan?

Here’s how to write better content faster

8 reasons why you may need to rebrand your business

Busted: 5 marketing myths you probably believe

5 Questions you need to answer before developing a content plan

Here’s why your small business needs a newsletter

The Business Storyteller

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