Here’s how to write better content faster
Here’s a little secret about me: I’m a slow writer. If I’m writing an email or a work note, I’m as fast and as precise as they come, but when
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8 reasons why you may need to rebrand your business
The decision to rebrand your business is always a difficult one and often fraught with a long list of what-ifs. However, if you follow the right path you can eliminate
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Busted: 5 marketing myths you probably believe
Marketing practices are evolving by the minute and we all seem to be perpetually chasing them down the road. However, even with all of us agreeing on this reality, many
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5 Questions you need to answer before developing a content plan
Basing your marketing approach and content strategy on how you view your own products is the number one pitfall many small business owners fall into. Repeat after me: I am
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Here’s why your small business needs a newsletter
Let me start by saying—wait, typing—that regardless of your business model you will benefit greatly from having a newsletter. This may seem a little weird to you, especially since other
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Social Media Content Planner and Post Tracker
If you can’t pinpoint which social media platforms and posts work best for you, then this post is for you. When it comes to social media there’s no standard rule
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Four Engagement Ideas for World Health Day
Here are a few ideas to help you celebrate World Health Day with your audience. This post has been developed for small business owners with yet-to-grow social media channels. One:
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5 Engaging Content Ideas for Valentine’s Day
When it comes to social media and engagement, Valentine’s day is a great opportunity to generate some engagement. It doesn’t matter what your business is. If you agree with any
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Is Consumer Behavior Funny or Creepy?
A version of this article was published on Think Marketing Magazine During my study of consumer behavior, I fell in love with the idea of combining psychology and marketing
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The Psychological Power of Brand Color – Which color is right for your brand?
The communication color you choose for your brand isn’t just a part of your identity and persona. It’s a core part of the business story you are sharing with the
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