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b2b content 2024 trends

InTrends: Top 2024 Trends to Futureproof Your B2B Content Strategy

Read the original newsletter on LinkedIn I woke up today and noticed that we’re 20 days away from 2024! If you’re like me and still haven’t begun preparing for next year then this issue is for you. The best thing about December is that it comes with a whole lot of end-of-year insights. We begin […]

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data storytelling basics

The Playbook: Basics of Data Storytelling

Subscribe here to receive The Storyteller’s Playbook Data storytelling isn’t about presenting financial results to the board of a company, yes it can be used for that. But its primary use is to convey an engaging story using data, in such a compelling way that everyone reaches a similar conclusion. This piece walks you through a […]

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data storytelling basics

Crafting Compelling Narratives: Basics of Data Storytelling

This is one of those topics that I can go on about forever, not because I love it (I sort of do) but because there are too many ways to tell stories with data and even more pitfalls to avoid. The below isn’t about presenting research results or financial performance for key stakeholders, rather than […]

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2024 trends for b2b content marketing

InTrends: The B2B-Content Equation That Increases Trust in Your Brand

Read the original newsletter on LinkedIn   I’m starting this one with a personal observation, turned into advice. Here’s how to spot someone who’s faking their expertise or can’t build the service needed… I can always spot someone who isn’t confident of their capabilities to solve a problem, or mostly knows they won’t be able […]

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b2b content tips

My Secret Equation for Persuasive Copy

When it comes to business storytelling, I have a lot of tips and tricks. But here’s the rule that leads all of them: Your content has one purpose to highlight your business’ value and separate you from the heavy crowd. Other objectives are then mixed into the equation, such as fostering reliability and rapport; highlighting […]

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