This is a fun test that also helps you get a bit of an understanding of what a brand personality is.
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1. What are the four main types of brand personalities?
(The most common types, as there are several modules)
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2. Which of these is an element of a brand personality?
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3. Which of these is a common tone of voice spectrum?
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4. On the serious-to-funny spectrum, what is the maximum level of funny a B2B shouldn't cross?
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5. How can you ensure consistency in your brand personality?
Your score is
The average score is 60%