The Business Storyteller

Cleaning up Seyal Island

Originally published in Business Monthly‘s June 2018 issue. The article is a continuation of Swimming with Dolphins. After a magical experience with the dolphins, we sailed northwest to begin a whole

Swimming with Dolphins

Originally published in Business Monthly‘s June 2018 issue. Thinking about travel in Egypt rarely does the image of dolphins come to mind, especially for us locals. We grew up being

The Road to Djara Cave

Originally published in Business Monthly‘s August 2018 issue. My mobile was ringing for the third time, after all, I was just back from an exhausting camping trip in Sinai and

Under the Polished View of Egypt’s Rising Vegan Scene

Originally published in Business Monthly “As with any trend in Egypt, a good percentage of customers are hopping on the bandwagon to be en vogue,” says Susan Milbank, owner of ElMarket,

Robotics in Egypt: A Blank Canvas

Originally published in Business Monthly‘s December 2018 issue. “There are no local players in this market, a fact that allowed us to request a large percentage of payment upfront with

Exploring the Hidden Treasures of Al Minya, Egypt

Originally posted on Outpost in August 2017. Many visitors to Egypt explore the enchanting beaches of Sinai, the history of Luxor or the vastness of the Western Desert; however, the true

An Interview with the Director General of the Grand Egyptian Museum

Originally published in Business Monthly’s August 2018 issue. Almost two decades ago, the government announced an ambitious plan for a 21st-century homage to the glories of millennia past, the Grand Egyptian

An Interview with the Minister of Electricity

Originally published in Business Monthly‘s April 2018 issue. A popular media image of Egypt features an extreme aerial view of the country at night. It shows how millions of electric lights

An interview with the Minister of Communications and Information Technology

Originally published in Business Monthly‘s February 2019 issue. As Egypt undertakes its 2030 Vision, the need to move toward a digital economy became paramount. The Ministry of Communications and Information

An Interview with the Minister of Investment and International Cooperation

Originally published in Business Monthly‘s May 2018 issue. Perhaps two of the most commonly mentioned terms in the news nowadays are investment and reform. Both words have been used to

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Is Consumer Behavior Funny or Creepy?

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Lessons learned from launching a brand during the pandemic