The Business Storyteller

Originally published on LinkedIn Part of my job as a new EiC joining a media outlet is to scan for mistakes that need to be fixed immediately before an upgrade

Mass Advertising Struggles in Egypt

Originally published in Business Monthly‘s September 2018 issue. “A common sight nowadays is billboards stacked on top of each other on any major road,” says Michael Joseph, an aviation corporate

An Egyptian Woman’s Guide to Solo Travel

Originally published on Safareya in May 2019. Click here for the Arabic version. I remember the first time I stepped into Cairo’s airport alone while heading abroad. I have been

How to Write a Great Travel Story?

Originally published on LinkedIn in August 2019 Ever wonder what’s the difference between a well-read travel story and a barely-read one? Well, it’s not luck nor is it random. It’s

Is Egypt’s work culture toxic?

Originally published on Arab Finance He left his desk for a minute to discuss the progress of a project with a colleague when he suddenly heard his manager yell, “you

One-on-one with IMF Director of the Middle East and Central Asia Jihad Azour

Originally posted on Arab Finance Since the onset of the pandemic, the International Monetary Fund (IMF) has provided $18 billion in financing to Middle Eastern (ME) and Central Asian countries,

One-on-one with P&G Senior Vice President for North Africa Markets

Originally posted on Arab Finance Proctor and Gamble (P&G), one of the world’s leading fast-moving consumer goods (FMCG) companies, has invested over EGP 3 billion in the Egyptian market, exporting

Discovering History: Egypt’s Early Settlers and Prehistoric Carvings

Originally published in Business Monthly January 2019 issue. Listening to Mark Eliyahu’s music around a campfire, under a blanket of stars, I couldn’t help but smile. I was surrounded by

An Interview with the Minister of Tourism

Originally published in Business Monthly’s January 2019 issue. Egypt’s tourism sector is often referred to as the country’s bread-and-butter. Currently contributing 20 percent of the gross domestic product, directly employing

Here’s how I test website design as a non-tech

A strategy is not a plan: Here’s the difference

5 awesome tools to create a free survey

Social Media Content Planner and Post Tracker

How to Kill Your CV: The Egyptian Guide

5 cliché pieces of advice I live by

Is Consumer Behavior Funny or Creepy?

Is your self-doubt defining your career?

Lessons learned from launching a brand during the pandemic

How to Kill Your CV: The Egyptian Guide

When Your Career Defies Your Neurotic Type-A Personality

The Fatal Career Mistake

When Egypt has to change its 9-to-5 culture overnight

Editorial Optimization: Fixing Hiring Mistakes