Mass Advertising Struggles in Egypt

Originally published in Business Monthly‘s September 2018 issue. “A common sight nowadays is billboards stacked on top of each other on any major road,” says Michael Joseph, an aviation corporate

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How to Write a Great Travel Story?

Originally published on LinkedIn in August 2019 Ever wonder what’s the difference between a well-read travel story and a barely-read one? Well, it’s not luck nor is it random. It’s

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An Interview with the Minister of Tourism

Originally published in Business Monthly’s January 2019 issue. Egypt’s tourism sector is often referred to as the country’s bread-and-butter. Currently contributing 20 percent of the gross domestic product, directly employing

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