Originally published on our InTrends LinkedIn newsletter on July 10th of 2024.
If you’re anything like me, you tend to often wonder when to post?
Here’s a summary of the timings suggested by Sprout Social’s, HootSuits’, and HubSpot’s social media trends for 2024:
LinkedIn:
- Best days: Tuesday, Wednesday, Thursday
- Best times: 8 AM – 2 PM
- Peak times: 10 AM – 11 AM
Facebook:
- Best days: Tuesday, Wednesday, Friday
- Best times: 9 AM – 1 PM Peak times: 11 AM – 12 PM
Instagram:
- Best days: Tuesday, Wednesday, Friday
- Best times: 11 AM – 2 PM, 7 PM – 9 PM Peak times: 11 AM – 12 PM
Twitter:
- Best days: Wednesday, Friday
- Best times: 8 AM – 10 AM, 11 AM – 1 PM Peak times: 9 AM
Of course, this is a generalization based on a large sample of data. Rely on your own account’s insights and experience.
Which Channels Attracted the Most Clients for B2Bs?
Stirista a B2B SaaS provider answers this question in its latest report.
- 22% of converted clients came from social media
- 13% from emails
- 30% of clients are attracted via different forms of advertisements, whether digital, mobile apps, traditional…etc
- Videos contributed the least towards conversion, representing around 1%
That said, video is the most effective tool at the awareness (top of the funnel) stage
- 72% of marketers expect an increase in budget dedicated to customer acquisition initiatives over the coming two years
- 47% of respondents said they dedicate more than 25% of their customer acquisition budget to live events.
- That said, the same survey shows that live events helped attract only 11% of customers this year.
What About the Brand Awareness Stage?
For the top of the funnel, or creating awareness about your brand and services, WePromote, a marketing agency, issued a State of B2B Digital Marketing report breaking down which tools generate the most awareness for B2Bs.
- Social media and email marketing both top the list as the most successful tools to raise awareness of your services.
- Video and events come next
- Blog posts are equally effective for top, middle, and bottom of the funnel. Marketers attribute around 25% of their success to them.
- For B2Bs podcasts aren’t an effective tool for any stage of the buyer’s journey.