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Tag: Marketing

Difference between strategy and plan

A strategy is not a plan: Here’s the difference

Most confuse business planning and strategic planning with strategy. Those are two entirely different things. What is Strategic Planning? It’s a set of activities that a given company plans on

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Business slogan examples

How to create an effective business slogan?

First things first, let’s begin with the basics. The purpose of a business slogan is to remind people of your brand and give them a clue to the benefits they

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better content marketing tools

Here’s how to write better content faster

Here’s a little secret about me: I’m a slow writer. If I’m writing an email or a work note, I’m as fast and as precise as they come, but when

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Rebranding Strategy checklist

8 reasons why you may need to rebrand your business

The decision to rebrand your business is always a difficult one and often fraught with a long list of what-ifs. However, if you follow the right path you can eliminate

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Content marketing consumer behavior

Busted: 5 marketing myths you probably believe

Marketing practices are evolving by the minute and we all seem to be perpetually chasing them down the road. However, even with all of us agreeing on this reality, many

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content plan basics

5 Questions you need to answer before developing a content plan

Basing your marketing approach and content strategy on how you view your own products is the number one pitfall many small business owners fall into. Repeat after me: I am

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newsletter for small business

Here’s why your small business needs a newsletter

Let me start by saying—wait, typing—that regardless of your business model you will benefit greatly from having a newsletter. This may seem a little weird to you, especially since other

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Social Media Content Planner and Post Tracker

If you can’t pinpoint which social media platforms and posts work best for you, then this post is for you. When it comes to social media there’s no standard rule

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5 Engaging Content Ideas for Valentine’s Day

When it comes to social media and engagement, Valentine’s day is a great opportunity to generate some engagement. It doesn’t matter what your business is. If you agree with any

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Is Consumer Behavior Funny or Creepy?

A version of this article was published on Think Marketing Magazine   During my study of consumer behavior, I fell in love with the idea of combining psychology and marketing

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