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4 Must Have Checklists for Effective B2B Content
Here’s a well-known secret most content marketers don’t share. Steering content toward specific results is like driving a car during a hurricane; too many variables that can change the outcome. When it comes to business-to-business (B2B) there is no neutral content. Each copy either builds or destroys, the difference is in the degree. For example, […]
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InTrends: Top 2024 Trends to Futureproof Your B2B Content Strategy
Read the original newsletter on LinkedIn I woke up today and noticed that we’re 20 days away from 2024! If you’re like me and still haven’t begun preparing for next year then this issue is for you. The best thing about December is that it comes with a whole lot of end-of-year insights. We begin […]
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The Playbook: Basics of Data Storytelling
Subscribe here to receive The Storyteller’s Playbook Data storytelling isnât about presenting financial results to the board of a company, yes it can be used for that. But its primary use is to convey an engaging story using data, in such a compelling way that everyone reaches a similar conclusion. This piece walks you through a […]
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InTrends: The B2B-Content Equation That Increases Trust in Your Brand
Read the original newsletter on LinkedIn I’m starting this one with a personal observation, turned into advice. Here’s how to spot someone who’s faking their expertise or can’t build the service needed… I can always spot someone who isn’t confident of their capabilities to solve a problem, or mostly knows they won’t be able […]
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My Secret Equation for Persuasive Copy
When it comes to business storytelling, I have a lot of tips and tricks. But here’s the rule that leads all of them: Your content has one purpose to highlight your business’ value and separate you from the heavy crowd. Other objectives are then mixed into the equation, such as fostering reliability and rapport; highlighting […]
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The Playbook: 9 Demand Generation Stats
Originally sent to our client list on the 13th of November 2023. Subscribe here This is based on a November 2023 report by Activate, a global marketing agency. The report interviewed marketers from 200 tech B2B businesses. Itâs worth noting that the majority of contributors were from businesses with 10,000+ employees located in the USA and Canada. […]
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4 Must-Use Docs When Working with Freelancers
The return from working with freelancers or content agencies is absolutely worth it if, and only if, you accurately communicate your needs. My consultancy business is built on freelancers, how else could we aggregate the talents we flaunt? I always thought that the information you need to hand the expert preparing your content is common […]
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Evergreen content: A B2B’s most stable ROI
Imagine this, you check the first blog post your business ever published and itâs still as relevant and sharable as if you wrote it today. This, my dear reader, is called evergreen content. Now imagine, you hired freelancersâor a full-time content teamâto create guides and posts that can be recycled endlessly. This means every $1 […]
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Why content marketing isn’t working for you…and how to fix it
âWe tried content marketing, butâŠ.â This one is a favorite of mine! Many fall into this trap you invest time and effort in content that doesnât get much traction. Content marketing isnât something you do a couple of times and get results (for most at least), itâs something that you keep building on and then […]
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The Playbook: Here’s how to grow your traffic using your content
Originally shared with our clients on September 19th 2023. Subscribe here This one is all about increasing traffic to your website and up your content marketing game, with a special focus on SaaS companies. How to Increase Traffic to your SaaS Website The first thing you should decide on is what numbers you should […]