content marketing tips

Why content marketing isn’t working for you…and how to fix it

“We tried content marketing, but….” This one is a favorite of mine! Many fall into this trap you invest time and effort in content that doesn’t get much traction.  Content marketing isn’t something you do a couple of times and get results (for most at least), it’s something that you keep building on and then […]

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b2b business storytelling tips

6 Business Storytelling Secrets I Swear By

This right here is my bread and butter, it’s how I help B2B clients tell their story, with a non-mushy tone, and within a proof-of-value context. 1- Pretend you are speaking to a single person If you’ve been following me on IG, you’ve probably heard me say this in every Q&A story session Here’s how […]

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social media hook template

5 Proven Social Media Hooks for B2Bs

Are you a small business owner with no time to create content? I feel you. I work in content creation and finding time to create content for my business is a hassle. But fear not! Here are 5 no-fuss hook templates that will work like magic! All you have to do is customize the message, […]

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business content tips

4 hacks to upgrade your B2B content

1-Write in Present Tense  Future: This will help you prove your market penetration  Present: This helps you prove your market penetration   Notice the difference? There’s a hint of uncertainty with future tenses, it may happen in the future if we do XYZ, vs. here’s what’s happening right now as a result of working with […]

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business content update services

5 Reasons Why You Must Update Your Corporate Website’s Content Yearly

Long title I know! But I feel that many business owners need this spelled out. There are so many exceptional businesses with content that’s been there for five years, untouched. The world is advancing too fast for you to ignore these small things. Put yourself in your potential client’s shoes.  What is your automatic assumption […]

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AI content detector websites

Here’s how to check if your content is written by AI

I’ll keep this short and sweet. I’ve tested the below on 100% generated AI content and they all passed the test. That said, not all of them were able to detect content with minor alterations and almost all of them did not detect edited content. Even those that tell you the human intervention percentage. 1- […]

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better content marketing tools

Here’s how to write better content faster

Here’s a little secret about me: I’m a slow writer. If I’m writing an email or a work note, I’m as fast and as precise as they come, but when it comes to a feature or anything with a little bit of creativity my brain gets in the way. It doesn’t matter that I know […]

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content plan basics

5 Questions you need to answer before developing a content plan

Basing your marketing approach and content strategy on how you view your own products is the number one pitfall many small business owners fall into. Repeat after me: I am not my potential clients. I don’t see things the same way they do. True, a core business foundation states that if you aren’t a user […]

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How to Write a Great Travel Story?

Originally published on LinkedIn in August 2019 Ever wonder what’s the difference between a well-read travel story and a barely-read one? Well, it’s not luck nor is it random. It’s all in how you choreograph the flow of your article. Even the best writer out there often finds it difficult to convey the full magnitude […]

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