Top 2024 Trends to Futureproof Your B2B Content Strategy
Read the original newsletter on LinkedIn I woke up today and noticed that we’re 20 days away from 2024! If you’re like me and still haven’t begun preparing for next year then this issue is for you. The best thing about December is that it comes with a whole lot of end-of-year insights. We begin […]
9 Demand Generation Stats You Need to Know About
This is based on a November 2023 report by Activate, a global marketing agency. The report interviewed marketers from 200 tech B2B businesses. It’s worth noting that the majority of contributors were from businesses with 10,000+ employees located in the USA and Canada. Key Findings: The majority, or 76%, of B2B tech marketers, believe their demand generation […]
Why content marketing isn’t working for you…and how to fix it
“We tried content marketing, but….” This one is a favorite of mine! Many fall into this trap you invest time and effort in content that doesn’t get much traction. Content marketing isn’t something you do a couple of times and get results (for most at least), it’s something that you keep building on and then […]
How Content Can Grow your SaaS Website Traffic
This one is all about increasing traffic to your website and up your content marketing game, with a special focus on SaaS companies. How to Increase Traffic to your SaaS Website The first thing you should decide on is what numbers you should aim for. Are you certain your numbers are lower than the rest […]
6 Business Storytelling Secrets I Swear By
This right here is my bread and butter, it’s how I help B2B clients tell their story, with a non-mushy tone, and within a proof-of-value context. 1- Pretend you are speaking to a single person If you’ve been following me on IG, you’ve probably heard me say this in every Q&A story session Here’s how […]
Here’s how to write an About Us page to drive B2B sales
Let’s face it, most corporate About Us pages are boring. They tend to attract the least traffic of a given website. If that’s you, don’t worry you’re not alone, and here’s how to fix it. 1-It’s rarely about you, always about them Most readers have a short attention span, that’s why the first few lines […]
5 Reasons Why You Must Update Your Corporate Website’s Content Yearly
Long title I know! But I feel that many business owners need this spelled out. There are so many exceptional businesses with content that’s been there for five years, untouched. The world is advancing too fast for you to ignore these small things. Put yourself in your potential client’s shoes. What is your automatic assumption […]
A strategy is not a plan: Here’s the difference
Most confuse business planning and strategic planning with strategy. Those are two entirely different things. What is Strategic Planning? It’s a set of activities that a given company plans on accomplishing. Increasing sales, expanding market share, improving customer experience, and so on. All that’s great, but these goals together won’t get you to a specific […]
InTrends: Are today’s B2B clients more informed?
Read the original newsletter on Linkedin And we’re back! If you live in the MENA region, you probably know why you didn’t receive the last issue. If not, well, we all just got back from a long vacation and, as a result, things are a little bit hectic in offices around the region right now. […]
InTrends: The will help you revamp your business
Read original issue on Linkedin Welcome to another issue of In Trends! If this is your first time here, then the whole idea of this newsletter is to save your time and offer you a summary of the latest marketing and growth hacks in one bi-weekly summary. In Trends is a lighter version of The […]