Long title I know! But I feel that many business owners need this spelled out.
There are so many exceptional businesses with content that’s been there for five years, untouched. The world is advancing too fast for you to ignore these small things.
Put yourself in your potential client’s shoes.
What is your automatic assumption about a website that hasn’t updated its content in a couple of years?
It’s probably something like they are old, not current, not able to help me deal with how fast the market is moving, or they forgot about their content which is the worst assumption you want made about you.
If this didn’t convince you, here are five benefits to regularly updating your website content:
1-𝐌𝐚𝐢𝐧𝐭𝐚𝐢𝐧 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐤𝐞𝐞𝐩 𝐮𝐩 𝐰𝐢𝐭𝐡 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭𝐬: Now more than ever, your field is continuously changing. You need to maintain your position as an industry leader and an up-to-date service provider. To do that you need to keep updating your content ensuring that your website remains relevant to your target audience and effectively communicates your brand message.
2-𝐄𝐧𝐡𝐚𝐧𝐜𝐞 𝐮𝐬𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: UX is a critical factor in how visitors perceive your brand. By revamping your website content every year, you can keep your UX optimized, ensuring its accessible, engaging, and easy to navigate.
3-𝐈𝐦𝐩𝐫𝐨𝐯𝐞 𝐒𝐄𝐎: Search engines like Google give priority to websites that have fresh and unique content. By regularly updating your website content, you can improve your search engine rankings and attract more traffic to your website.
4-𝐊𝐞𝐞𝐩 𝐯𝐢𝐬𝐢𝐭𝐨𝐫𝐬 𝐞𝐧𝐠𝐚𝐠𝐞𝐝: Your website’s visitors will quickly lose interest if they keep finding the same content every time they visit.
5-𝐑𝐞𝐟𝐥𝐞𝐜𝐭 𝐜𝐡𝐚𝐧𝐠𝐞𝐬 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬: Your business is constantly evolving and your website should reflect those changes. Updating your content is an efficient way to communicate changes in your business to your customers.
Bonus point: Consider this as a rule of thumb, make sure your online activity communicates that your business is continuously evolving.
Your clients are looking for a reliable partner that will help them navigate the fast-moving, volatile market the world is experiencing right now.
Think you need help? check out our SME-friendly content revamp services
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