business content update services

Long title I know! But I feel that many business owners need this spelled out.

There are so many exceptional businesses with content that’s been there for five years, untouched. The world is advancing too fast for you to ignore these small things.

Put yourself in your potential client’s shoes.ย 

What is your automatic assumption about a website that hasn’t updated its content in a couple of years?

It’s probably something like they are old, not current, not able to help me deal with how fast the market is moving, or they forgot about their content which is the worst assumption you want made about you.


If this didn’t convince you, here are five benefits to regularly updating your website content:

1-๐Œ๐š๐ข๐ง๐ญ๐š๐ข๐ง ๐ซ๐ž๐ฅ๐ž๐ฏ๐š๐ง๐œ๐ž ๐š๐ง๐ ๐ค๐ž๐ž๐ฉ ๐ฎ๐ฉ ๐ฐ๐ข๐ญ๐ก ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ๐ฌ: Now more than ever, your field is continuously changing. You need to maintain your position as an industry leader and an up-to-date service provider. To do that you need to keep updating your content ensuring that your website remains relevant to your target audience and effectively communicates your brand message.

2-๐„๐ง๐ก๐š๐ง๐œ๐ž ๐ฎ๐ฌ๐ž๐ซ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž: UX is a critical factor in how visitors perceive your brand. By revamping your website content every year, you can keep your UX optimized, ensuring its accessible, engaging, and easy to navigate.

3-๐ˆ๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ž ๐’๐„๐Ž: Search engines like Google give priority to websites that have fresh and unique content. By regularly updating your website content, you can improve your search engine rankings and attract more traffic to your website.

4-๐Š๐ž๐ž๐ฉ ๐ฏ๐ข๐ฌ๐ข๐ญ๐จ๐ซ๐ฌ ๐ž๐ง๐ ๐š๐ ๐ž๐: Your websiteโ€™s visitors will quickly lose interest if they keep finding the same content every time they visit.

5-๐‘๐ž๐Ÿ๐ฅ๐ž๐œ๐ญ ๐œ๐ก๐š๐ง๐ ๐ž๐ฌ ๐ข๐ง ๐ฒ๐จ๐ฎ๐ซ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ: Your business is constantly evolving and your website should reflect those changes. Updating your content is an efficient way to communicate changes in your business to your customers.

Bonus point: Consider this as a rule of thumb, make sure your online activity communicates that your business is continuously evolving.
Your clients are looking for a reliable partner that will help them navigate the fast-moving, volatile market the world is experiencing right now.


Think you need help? check out our SME-friendly content revamp services

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