Long title I know! But I feel that many business owners need this spelled out.
There are so many exceptional businesses with content that’s been there for five years, untouched. The world is advancing too fast for you to ignore these small things.
Put yourself in your potential client’s shoes.ย
What is your automatic assumption about a website that hasn’t updated its content in a couple of years?
It’s probably something like they are old, not current, not able to help me deal with how fast the market is moving, or they forgot about their content which is the worst assumption you want made about you.
If this didn’t convince you, here are five benefits to regularly updating your website content:
1-๐๐๐ข๐ง๐ญ๐๐ข๐ง ๐ซ๐๐ฅ๐๐ฏ๐๐ง๐๐ ๐๐ง๐ ๐ค๐๐๐ฉ ๐ฎ๐ฉ ๐ฐ๐ข๐ญ๐ก ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ๐ฌ: Now more than ever, your field is continuously changing. You need to maintain your position as an industry leader and an up-to-date service provider. To do that you need to keep updating your content ensuring that your website remains relevant to your target audience and effectively communicates your brand message.
2-๐๐ง๐ก๐๐ง๐๐ ๐ฎ๐ฌ๐๐ซ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐: UX is a critical factor in how visitors perceive your brand. By revamping your website content every year, you can keep your UX optimized, ensuring its accessible, engaging, and easy to navigate.
3-๐๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ ๐๐๐: Search engines like Google give priority to websites that have fresh and unique content. By regularly updating your website content, you can improve your search engine rankings and attract more traffic to your website.
4-๐๐๐๐ฉ ๐ฏ๐ข๐ฌ๐ข๐ญ๐จ๐ซ๐ฌ ๐๐ง๐ ๐๐ ๐๐: Your websiteโs visitors will quickly lose interest if they keep finding the same content every time they visit.
5-๐๐๐๐ฅ๐๐๐ญ ๐๐ก๐๐ง๐ ๐๐ฌ ๐ข๐ง ๐ฒ๐จ๐ฎ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ: Your business is constantly evolving and your website should reflect those changes. Updating your content is an efficient way to communicate changes in your business to your customers.
Bonus point: Consider this as a rule of thumb, make sure your online activity communicates that your business is continuously evolving.
Your clients are looking for a reliable partner that will help them navigate the fast-moving, volatile market the world is experiencing right now.
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