Evergreen content: A B2B’s most stable ROI
Imagine this, you check the first blog post your business ever published and it’s still as relevant and sharable as if you wrote it today. This, my dear reader, is called evergreen content. Now imagine, you hired freelancers—or a full-time content team—to create guides and posts that can be recycled endlessly. This means every $1 […]
6 Business Storytelling Secrets I Swear By
This right here is my bread and butter, it’s how I help B2B clients tell their story, with a non-mushy tone, and within a proof-of-value context. 1- Pretend you are speaking to a single person If you’ve been following me on IG, you’ve probably heard me say this in every Q&A story session Here’s how […]
Here’s how to write better content faster
Here’s a little secret about me: I’m a slow writer. If I’m writing an email or a work note, I’m as fast and as precise as they come, but when it comes to a feature or anything with a little bit of creativity my brain gets in the way. It doesn’t matter that I know […]
How to Write a Great Travel Story?
Originally published on LinkedIn in August 2019 Ever wonder what’s the difference between a well-read travel story and a barely-read one? Well, it’s not luck nor is it random. It’s all in how you choreograph the flow of your article. Even the best writer out there often finds it difficult to convey the full magnitude […]