Imagine this, you check the first blog post your business ever published and it’s still as relevant and sharable as if you wrote it today. This, my dear reader, is called evergreen content.
Now imagine, you hired freelancers—or a full-time content team—to create guides and posts that can be recycled endlessly. This means every $1 you invest is, not only, helping you get clients, but will continue to do so forever.
On this website, for example, we made sure that 95% of our B2B blog is evergreen content. We get to reuse and re-purpose it endlessly.
What is Evеrgrееn Contеnt?
Unlikе trеnd-basеd or timе-sеnsitivе contеnt, which may bеcomе outdatеd quickly, еvеrgrееn contеnt maintains its valuе and utility ovеr an еxtеndеd pеriod, oftеn yеars.
What’s Seasonal Content?
Content that’s holiday or season-specific. You can easily create evergreen holiday-specific content, which can be re-purposed during specific times in a given year.
Example:
What’s Trending Content?
Trending content includes topics that are highly sought-after and often discussed at the moment, quickly developing, and interest in the topic will dwindle quickly.
This type of content helps position your business as an up-to-date authority voice in your industry. However, any produced content needs to be developed quickly, shared at the right time, and can be used only once.
Examples:
- Company press release on political issues impacting the region
- Economic analysis of the impact of a global issue
- Infographics
- Data-driven research
- Any news or news-related content
5 Evergreen Content Ideas:
1- Guides: This is a great tool to establish your B2B voice and highlight your expertise in your industry.
More importantly, it’s great evergreen content. It can be broken down into several blog posts, reused, printed for networking events, used as material for videos, offered as a freebie,…etc.
- Comprehensive Industry Guides: Write in-depth guides about your industry, covering everything from the basics to advanced topics, trends, and future predictions.
- DIY Guides: Produce step-by-step tutorials demonstrating how to use your products or services effectively.
2- Case Studies: A great tool to highlight the advantages of your services and products. Create detailed case studies showcasing how your solutions have benefited a given client, highlighting the results achieved.
3- Thought Leadership: An article written by the CEO or one of the founders explaining their take on a non-time sensitive topic, or their journey and approach addressing significant milestones for the business.
4- Checklists and Resource Lists: Curate lists of valuable resources, such as tools, software, books, or websites that can help businesses in your industry.
5- Glossaries and Jargon Explainers: Create glossaries or explainers for industry-specific terminology and jargon to help newcomers understand your field better.
There are many other examples such as best practices, answering FAQs in the form of blog posts, or product comparisons.
Finally, there are still many benefits to time-sensitive content and it shouldn’t be disregarded. However, when it comes to your business blog and resources section, it’s my recommendation to stick with evergreen content.
Need help with your business content? Let our team of experts do everything for you.