A B2B blog does two things: it allows you to appear in a wider variety of searched queries and helps you convert more website visitors into clients, by reducing risk perception and educating your prospects about how your services helps them. But that’s really the tip of the iceberg. A few days ago, I had […]

You’ve probably already heard that AI Overviews and LLMs reduced traffic by 10% year-on-year to top-performing websites. But the image isn’t that bleak; it’s actually quite positive for the underdog. Around 90% of ChatGPT citations come from pages that rank in positions 21+. In other words, generative AI recommends content that’s buried in Google’s third […]

A finance consultancy company was struggling with low organic search visibility and minimal website traffic. With only 14 clicks over a span of 6 months and less than 2,000 impressions, their digital presence was virtually invisible to potential customers. The Solution: Implementing a Strategic B2B Content Marketing Strategy We developed several blog posts that focused […]

A management consultancy approached us in 2023 with a critical business challenge. While their website had been operational since 2018 and was receiving some traffic, they needed to accelerate their expansion into the competitive GCC markets. Their existing digital presence wasn’t generating the qualified leads needed to support their ambitious growth plans. The Solution: Comprehensive […]

Congratulations you got the right audience to visit your website, now the tricky part begins. How do you grab their attention and convince them to buy or at least contact you? Whether you’re creating a one-page website, a service sales funnel, or a product page the winning ingredients are the same. Below is a quick […]