When it comes to business storytelling, I have a lot of tips and tricks. But here’s the rule that leads all of them: Your content has one purpose to highlight your business’ value and separate you from the heavy crowd. Other objectives are then mixed into the equation, such as fostering reliability and rapport; highlighting […]
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Originally sent to our client list on the 13th of November 2023. Subscribe here This is based on a November 2023 report by Activate, a global marketing agency. The report interviewed marketers from 200 tech B2B businesses. Itâs worth noting that the majority of contributors were from businesses with 10,000+ employees located in the USA and Canada. […]
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The return from working with freelancers or content agencies is absolutely worth it if, and only if, you accurately communicate your needs. My consultancy business is built on freelancers, how else could we aggregate the talents we flaunt? I always thought that the information you need to hand the expert preparing your content is common […]
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Imagine this, you check the first blog post your business ever published and itâs still as relevant and sharable as if you wrote it today. This, my dear reader, is called evergreen content. Now imagine, you hired freelancersâor a full-time content teamâto create guides and posts that can be recycled endlessly. This means every $1 […]
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âWe tried content marketing, butâŠ.â This one is a favorite of mine! Many fall into this trap you invest time and effort in content that doesnât get much traction. Content marketing isnât something you do a couple of times and get results (for most at least), itâs something that you keep building on and then […]
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