First things first, let’s begin with the basics. The purpose of a business slogan is to remind people of your brand and give them a clue to the benefits they receive when using your products or services. Sounds easy, right? It really was 30 years ago. Today the average person is exposed to a whopping […]

Here’s a little secret about me: I’m a slow writer. If I’m writing an email or a work note, I’m as fast and as precise as they come, but when it comes to a feature or anything with a little bit of creativity my brain gets in the way. It doesn’t matter that I know […]

The decision to rebrand your business is always a difficult one and often fraught with a long list of what-ifs. However, if you follow the right path you can eliminate a lot of uncertainty from your team. First things first, if you aren’t sure if your decision to rebrand is the right one, let’s explore […]

Marketing practices are evolving by the minute and we all seem to be perpetually chasing them down the road. However, even with all of us agreeing on this reality, many marketing professionals are sticking to static assumptions when it comes to marketing or its close cousin consumer behavior. Societies and markets are ever-evolving, rendering common […]

Basing your marketing approach and content strategy on how you view your own products is the number one pitfall many small business owners fall into. Repeat after me: I am not my potential clients. I don’t see things the same way they do. True, a core business foundation states that if you aren’t a user […]