Whether you’re planning on launching a product or need to optimize your content marketing, the following 50 questions are designed to walk you through the process of creating your own content strategy from the foundation that will direct all your communication to your launch campaign. Laying the Foundation 1- What is your one primary goal? […]

Originally shared on our LinkedIn Newsletter InTrends in September 2024. Let’s talk about the elephant in the room: Sales aren’t a guarantee even after you do everything right That’s something most service providers will never tell you. But it’s the truth, the whole package of the human element, luck, and your clients’ individual circumstances are […]

Originally published on our InTrends LinkedIn newsletter on July 2nd 2024   How obvious is it that your communication is written by several people? Does your company sound more relaxed on social media, serious on the website, and very formal on the company profile? Do you write dates, abbreviations, or currency differently on Linkedin than […]

Originally published on our LinkedIn newsletter InTrends on September 4th.   At the beginning of every month, I dedicate one morning to calculating the working hours invested in each client, project, and task. I also match that to the income share of each task. This post, for example, takes around two hours to write. While […]

Originally published in our InTrends LinkedIn newsletter on August 14th   I have a love-hate relationship with Summer. I love how everyone goes on vacation at the same time. Things just slow down so we can all enjoy our long days by the beach without worrying about the work piling up. Ironically, I also hate […]