b2b content 2024 trends

InTrends: Top 2024 Trends to Futureproof Your B2B Content Strategy

Read the original newsletter on LinkedIn I woke up today and noticed that we’re 20 days away from 2024! If you’re like me and still haven’t begun preparing for next year then this issue is for you. The best thing about December is that it comes with a whole lot of end-of-year insights. We begin […]

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data storytelling basics

The Playbook: Basics of Data Storytelling

Subscribe here to receive The Storyteller’s Playbook Data storytelling isn’t about presenting financial results to the board of a company, yes it can be used for that. But its primary use is to convey an engaging story using data, in such a compelling way that everyone reaches a similar conclusion. This piece walks you through a […]

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2024 trends for b2b content marketing

InTrends: The B2B-Content Equation That Increases Trust in Your Brand

Read the original newsletter on LinkedIn   I’m starting this one with a personal observation, turned into advice. Here’s how to spot someone who’s faking their expertise or can’t build the service needed… I can always spot someone who isn’t confident of their capabilities to solve a problem, or mostly knows they won’t be able […]

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Demand Generation

The Playbook: 9 Demand Generation Stats

Originally sent to our client list on the 13th of November 2023. Subscribe here This is based on a November 2023 report by Activate, a global marketing agency. The report interviewed marketers from 200 tech B2B businesses. It’s worth noting that the majority of contributors were from businesses with 10,000+ employees located in the USA and Canada. […]

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optimize content b2b

The Playbook: Here’s how to grow your traffic using your content

Originally shared with our clients on September 19th 2023. Subscribe here This one is all about increasing traffic to your website and up your content marketing game, with a special focus on SaaS companies.   How to Increase Traffic to your SaaS Website The first thing you should decide on is what numbers you should […]

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b2b business decision maker

The Playbook: 50 Stats Every B2B Decision Maker Needs to Know

Originally sent to our clients on September the 6th, 2023. Subscriber here. We are here to give you tools and tangible information (oxymoron alert) that will help you make your very next decision. This is why for our very 2nd issue we’re summarizing 15 consumer studies and giving you What Delays the B2B Buying Process? GoodFirm, […]

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B2B content creation

InTrends: Content Creation for Business

Read the original newsletter on Linkedin   Did you know that the majority of subscribers to this newsletter are either SME owners or senior executives? This means that almost everyone who receives this newsletter has to wear many hats throughout their day. Gone are the days when you are only a financier or a researcher. […]

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B2B content business story

InTrends: Are today’s B2B clients more informed?

Read the original newsletter on Linkedin And we’re back! If you live in the MENA region, you probably know why you didn’t receive the last issue. If not, well, we all just got back from a long vacation and, as a result, things are a little bit hectic in offices around the region right now. […]

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B2B content marketing

InTrends: The will help you revamp your business

Read original issue on Linkedin Welcome to another issue of In Trends! If this is your first time here, then the whole idea of this newsletter is to save your time and offer you a summary of the latest marketing and growth hacks in one bi-weekly summary. In Trends is a lighter version of The […]

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B2B content business story

InTrends: Tell Your Business Story

Linkedin Newsletter, read the original issue   Welcome to our 2nd issue! With summer weekends just around the corner, I am going to keep this issue light and informative. If you’ve been following The Business Storyteller’s IG, I’ve been sharing free tools that can help you optimize your website. What I liked about these tools […]

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