InTrends: Top 2024 Trends to Futureproof Your B2B Content Strategy
Read the original newsletter on LinkedIn I woke up today and noticed that we’re 20 days away from 2024! If you’re like me and still haven’t begun preparing for next year then this issue is for you. The best thing about December is that it comes with a whole lot of end-of-year insights. We begin […]
The Playbook: Basics of Data Storytelling
Subscribe here to receive The Storyteller’s Playbook Data storytelling isn’t about presenting financial results to the board of a company, yes it can be used for that. But its primary use is to convey an engaging story using data, in such a compelling way that everyone reaches a similar conclusion. This piece walks you through a […]
InTrends: The B2B-Content Equation That Increases Trust in Your Brand
Read the original newsletter on LinkedIn I’m starting this one with a personal observation, turned into advice. Here’s how to spot someone who’s faking their expertise or can’t build the service needed… I can always spot someone who isn’t confident of their capabilities to solve a problem, or mostly knows they won’t be able […]
The Playbook: 9 Demand Generation Stats
Originally sent to our client list on the 13th of November 2023. Subscribe here This is based on a November 2023 report by Activate, a global marketing agency. The report interviewed marketers from 200 tech B2B businesses. It’s worth noting that the majority of contributors were from businesses with 10,000+ employees located in the USA and Canada. […]
The Playbook: Here’s how to grow your traffic using your content
Originally shared with our clients on September 19th 2023. Subscribe here This one is all about increasing traffic to your website and up your content marketing game, with a special focus on SaaS companies. How to Increase Traffic to your SaaS Website The first thing you should decide on is what numbers you should […]
The Playbook: 50 Stats Every B2B Decision Maker Needs to Know
Originally sent to our clients on September the 6th, 2023. Subscriber here. We are here to give you tools and tangible information (oxymoron alert) that will help you make your very next decision. This is why for our very 2nd issue we’re summarizing 15 consumer studies and giving you What Delays the B2B Buying Process? GoodFirm, […]
InTrends: Content Creation for Business
Read the original newsletter on Linkedin Did you know that the majority of subscribers to this newsletter are either SME owners or senior executives? This means that almost everyone who receives this newsletter has to wear many hats throughout their day. Gone are the days when you are only a financier or a researcher. […]
InTrends: Are today’s B2B clients more informed?
Read the original newsletter on Linkedin And we’re back! If you live in the MENA region, you probably know why you didn’t receive the last issue. If not, well, we all just got back from a long vacation and, as a result, things are a little bit hectic in offices around the region right now. […]
InTrends: The will help you revamp your business
Read original issue on Linkedin Welcome to another issue of In Trends! If this is your first time here, then the whole idea of this newsletter is to save your time and offer you a summary of the latest marketing and growth hacks in one bi-weekly summary. In Trends is a lighter version of The […]
InTrends: Tell Your Business Story
Linkedin Newsletter, read the original issue Welcome to our 2nd issue! With summer weekends just around the corner, I am going to keep this issue light and informative. If you’ve been following The Business Storyteller’s IG, I’ve been sharing free tools that can help you optimize your website. What I liked about these tools […]