Resources - The Business Storyteller

Category: Resources

8 reasons why you may need to rebrand your business

The decision to rebrand your business is always a difficult one and often fraught with a long list of what-ifs. However, if you follow the right path you can eliminate

Busted: 5 marketing myths you probably believe

Marketing practices are evolving by the minute and we all seem to be perpetually chasing them down the road. However, even with all of us agreeing on this reality, many

5 Questions you need to answer before developing a content plan

Basing your marketing approach and content strategy on how you view your own products is the number one pitfall many small business owners fall into. Repeat after me: I am

Here’s why your small business needs a newsletter

Let me start by saying—wait, typing—that regardless of your business model you will benefit greatly from having a newsletter. This may seem a little weird to you, especially since other

Social Media Content Planner and Post Tracker

If you can’t pinpoint which social media platforms and posts work best for you, then this post is for you. When it comes to social media there’s no standard rule

Four Engagement Ideas for World Health Day

Here are a few ideas to help you celebrate World Health Day with your audience. This post has been developed for small business owners with yet-to-grow social media channels. One:

5 Engaging Content Ideas for Valentine’s Day

When it comes to social media and engagement, Valentine’s day is a great opportunity to generate some engagement. It doesn’t matter what your business is. If you agree with any

The Psychological Power of Brand Color – Which color is right for your brand?

The communication color you choose for your brand isn’t just a part of your identity and persona. It’s a core part of the business story you are sharing with the

13 Websites for Free Videos, Photos, and Sound Effects

Did you know that most of my videos, courses, and social media posts are created using royalty-free recourses? I don’t mean I just create posts using Canva, which I do!

Editorial Optimization: Fixing Hiring Mistakes

Originally published on LinkedIn Part of my job as a new EiC joining a media outlet is to scan for mistakes that need to be fixed immediately before an upgrade