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Category: Resources

easy test UX design

Here’s how I test website design as a non-tech

Did you know that an extra 2 seconds of load time increases the average bounce rate by 32%, according to Google. Not only that, but if a page load time

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Difference between strategy and plan

A strategy is not a plan: Here’s the difference

Most confuse business planning and strategic planning with strategy. Those are two entirely different things. What is Strategic Planning? It’s a set of activities that a given company plans on

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free online survey tools

5 awesome tools to create a free survey

I recently wrote an article about creating the perfect business slogan and half of my advice in there required surveys. To keep things as easy as possible for you, here’s

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Business slogan examples

How to create an effective business slogan?

First things first, let’s begin with the basics. The purpose of a business slogan is to remind people of your brand and give them a clue to the benefits they

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Rebranding Strategy checklist

8 reasons why you may need to rebrand your business

The decision to rebrand your business is always a difficult one and often fraught with a long list of what-ifs. However, if you follow the right path you can eliminate

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Content marketing consumer behavior

Busted: 5 marketing myths you probably believe

Marketing practices are evolving by the minute and we all seem to be perpetually chasing them down the road. However, even with all of us agreeing on this reality, many

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content plan basics

5 Questions you need to answer before developing a content plan

Basing your marketing approach and content strategy on how you view your own products is the number one pitfall many small business owners fall into. Repeat after me: I am

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newsletter for small business

Here’s why your small business needs a newsletter

Let me start by saying—wait, typing—that regardless of your business model you will benefit greatly from having a newsletter. This may seem a little weird to you, especially since other

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Social Media Content Planner and Post Tracker

If you can’t pinpoint which social media platforms and posts work best for you, then this post is for you. When it comes to social media there’s no standard rule

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Four Engagement Ideas for World Health Day

Here are a few ideas to help you celebrate World Health Day with your audience. This post has been developed for small business owners with yet-to-grow social media channels. One:

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The Business Storyteller

The Business Storyteller
Ideal for a #smallbusinessowner just starting with #AI tools
Ideal for #smallbusiness owners, these #AI tools will save you a ton of time

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