Here’s how I test website design as a non-tech
Did you know that an extra 2 seconds of load time increases the average bounce rate by 32%, according to Google. Not only that, but if a page load time
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A strategy is not a plan: Here’s the difference
Most confuse business planning and strategic planning with strategy. Those are two entirely different things. What is Strategic Planning? It’s a set of activities that a given company plans on
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5 awesome tools to create a free survey
I recently wrote an article about creating the perfect business slogan and half of my advice in there required surveys. To keep things as easy as possible for you, here’s
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How to create an effective business slogan?
First things first, let’s begin with the basics. The purpose of a business slogan is to remind people of your brand and give them a clue to the benefits they
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8 reasons why you may need to rebrand your business
The decision to rebrand your business is always a difficult one and often fraught with a long list of what-ifs. However, if you follow the right path you can eliminate
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Busted: 5 marketing myths you probably believe
Marketing practices are evolving by the minute and we all seem to be perpetually chasing them down the road. However, even with all of us agreeing on this reality, many
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5 Questions you need to answer before developing a content plan
Basing your marketing approach and content strategy on how you view your own products is the number one pitfall many small business owners fall into. Repeat after me: I am
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Here’s why your small business needs a newsletter
Let me start by saying—wait, typing—that regardless of your business model you will benefit greatly from having a newsletter. This may seem a little weird to you, especially since other
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Social Media Content Planner and Post Tracker
If you can’t pinpoint which social media platforms and posts work best for you, then this post is for you. When it comes to social media there’s no standard rule
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Four Engagement Ideas for World Health Day
Here are a few ideas to help you celebrate World Health Day with your audience. This post has been developed for small business owners with yet-to-grow social media channels. One:
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