Case Study: Impact of a B2B Blog on a Finance Consultancy
A finance consultancy company was struggling with low organic search visibility and minimal website traffic. With only 14 clicks over a span of 6 months and less than 2,000 impressions, their digital presence was virtually invisible to potential customers. The Solution: Implementing a Strategic B2B Content Marketing Strategy We developed several blog posts that focused […]
Case Study: 360-Degree B2B Content Marketing Strategy Results
A management consultancy approached us in 2023 with a critical business challenge. While their website had been operational since 2018 and was receiving some traffic, they needed to accelerate their expansion into the competitive GCC markets. Their existing digital presence wasn’t generating the qualified leads needed to support their ambitious growth plans. The Solution: Comprehensive […]
The Anatomy of a High-Performing Webpage
Congratulations you got the right audience to visit your website, now the tricky part begins. How do you grab their attention and convince them to buy or at least contact you? Whether you’re creating a one-page website, a service sales funnel, or a product page the winning ingredients are the same. Below is a quick […]
Create a Content Strategy by Answering these 65 Questions
Whether you’re planning on launching a product or need to optimize your content marketing, the following 50 questions are designed to walk you through the process of creating your own content strategy from the foundation that will direct all your communication to your launch campaign. Laying the Foundation 1- What is your one primary goal? […]
B2B Sales’ Ugly Reality No One Tells You About
Originally shared on our LinkedIn Newsletter InTrends in September 2024. Let’s talk about the elephant in the room: Sales aren’t a guarantee even after you do everything right That’s something most service providers will never tell you. But it’s the truth, the whole package of the human element, luck, and your clients’ individual circumstances are […]
Here’s how to unify your brand’s voice
Originally published on our InTrends LinkedIn newsletter on July 2nd 2024 How obvious is it that your communication is written by several people? Does your company sound more relaxed on social media, serious on the website, and very formal on the company profile? Do you write dates, abbreviations, or currency differently on Linkedin than […]
The No.1 B2B Marketing Tool You Must Perfect
Originally published on our LinkedIn newsletter InTrends on September 4th. At the beginning of every month, I dedicate one morning to calculating the working hours invested in each client, project, and task. I also match that to the income share of each task. This post, for example, takes around two hours to write. While […]
20 Tips to Skyrocket Your B2B Email Marketing Game!
Originally published in our InTrends LinkedIn newsletter on August 14th I have a love-hate relationship with Summer. I love how everyone goes on vacation at the same time. Things just slow down so we can all enjoy our long days by the beach without worrying about the work piling up. Ironically, I also hate […]
30 Marketing Trends All B2Bs Must Know About
Originally published in our InTrends LinkedIn newsletter on July 21st of 2024 Part of my job is to stay updated with all the B2B marketing surveys and translate them into our clients’ projects. So I decided to focus this issue on sharing some of the stats B2B execs need to know about and amend […]
How to Get More Clients as a B2B
Originally published on our InTrends LinkedIn newsletter on July 10th of 2024. If you’re anything like me, you tend to often wonder when to post? Here’s a summary of the timings suggested by Sprout Social’s, HootSuits’, and HubSpot’s social media trends for 2024: LinkedIn: Best days: Tuesday, Wednesday, Thursday Best times: 8 AM – 2 […]