How to create an effective business slogan?
First things first, let’s begin with the basics. The purpose of a business slogan is to remind people of your brand and give them a clue to the benefits they receive when using your products or services. Sounds easy, right? It really was 30 years ago. Today the average person is exposed to a whopping […]
Here’s how to write better content faster
Here’s a little secret about me: I’m a slow writer. If I’m writing an email or a work note, I’m as fast and as precise as they come, but when it comes to a feature or anything with a little bit of creativity my brain gets in the way. It doesn’t matter that I know […]
8 reasons why you may need to rebrand your business
The decision to rebrand your business is always a difficult one and often fraught with a long list of what-ifs. However, if you follow the right path you can eliminate a lot of uncertainty from your team. First things first, if you aren’t sure if your decision to rebrand is the right one, let’s explore […]
Busted: 5 marketing myths you probably believe
Marketing practices are evolving by the minute and we all seem to be perpetually chasing them down the road. However, even with all of us agreeing on this reality, many marketing professionals are sticking to static assumptions when it comes to marketing or its close cousin consumer behavior. Societies and markets are ever-evolving, rendering common […]
5 Questions you need to answer before developing a content plan
Basing your marketing approach and content strategy on how you view your own products is the number one pitfall many small business owners fall into. Repeat after me: I am not my potential clients. I don’t see things the same way they do. True, a core business foundation states that if you aren’t a user […]
Here’s why your small business needs a newsletter
Let me start by saying—wait, typing—that regardless of your business model you will benefit greatly from having a newsletter. This may seem a little weird to you, especially since other marketing tools tend to top the list of most marketers and branding gurus. But newsletters have always stood the test of time and have consistently […]
5 Engaging Content Ideas for Valentine’s Day
When it comes to social media and engagement, Valentine’s day is a great opportunity to generate some engagement. It doesn’t matter what your business is. If you agree with any of the following then this article is for you. My business is too serious to even mention Valentine’s day on our feed. I have too […]
Is Consumer Behavior Funny or Creepy?
A version of this article was published on Think Marketing Magazine During my study of consumer behavior, I fell in love with the idea of combining psychology and marketing to reach consumers on a deeper level. In essence, the idea is to build an emotion-based connection with your target audience. While for most people […]
The Psychological Power of Brand Color – Which color is right for your brand?
The communication color you choose for your brand isn’t just a part of your identity and persona. It’s a core part of the business story you are sharing with the world. They tell your audience what to expect from you and how they should feel about you.
13 Websites for Free Videos, Photos, and Sound Effects
Did you know that most of my videos, courses, and social media posts are created using royalty-free recourses? I don’t mean I just create posts using Canva, which I do! I mean video footage of highways, motivational audio, or a dancing lightbulb with a transparent background. If you want to create professional-quality social media posts […]