Originally published in our InTrends LinkedIn newsletter on July 21st of 2024   Part of my job is to stay updated with all the B2B marketing surveys and translate them into our clients’ projects. So I decided to focus this issue on sharing some of the stats B2B execs need to know about and amend […]

Originally published on our InTrends LinkedIn newsletter on July 10th of 2024. If you’re anything like me, you tend to often wonder when to post? Here’s a summary of the timings suggested by Sprout Social’s, HootSuits’, and HubSpot’s social media trends for 2024: LinkedIn: Best days: Tuesday, Wednesday, Thursday Best times: 8 AM – 2 […]

Here’s a well-known secret most content marketers don’t share. Steering content toward specific results is like driving a car during a hurricane; too many variables that can change the outcome. When it comes to business-to-business (B2B) there is no neutral content. Each copy either builds or destroys, the difference is in the degree. For example, […]

Read the original newsletter on LinkedIn I woke up today and noticed that we’re 20 days away from 2024! If you’re like me and still haven’t begun preparing for next year then this issue is for you. The best thing about December is that it comes with a whole lot of end-of-year insights. We begin […]

Data storytelling isn’t about presenting financial results to the board of a company, yes it can be used for that. But its primary use is to convey an engaging story using data, in such a compelling way that everyone reaches a similar conclusion. This piece walks you through a step by step of building a story […]