content developer freelance

4 Must-Use Docs When Working with Freelancers

The return from working with freelancers or content agencies is absolutely worth it if, and only if, you accurately communicate your needs. My consultancy business is built on freelancers, how else could we aggregate the talents we flaunt? I always thought that the information you need to hand the expert preparing your content is common […]

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Evergreen content for B2B

Evergreen content: A B2B’s most stable ROI

Imagine this, you check the first blog post your business ever published and it’s still as relevant and sharable as if you wrote it today.  This, my dear reader, is called evergreen content. Now imagine, you hired freelancers—or a full-time content team—to create guides and posts that can be recycled endlessly. This means every $1 […]

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content marketing tips

Why content marketing isn’t working for you…and how to fix it

“We tried content marketing, but….” This one is a favorite of mine! Many fall into this trap you invest time and effort in content that doesn’t get much traction.  Content marketing isn’t something you do a couple of times and get results (for most at least), it’s something that you keep building on and then […]

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optimize content b2b

How Content Can Grow your SaaS Website Traffic

This one is all about increasing traffic to your website and up your content marketing game, with a special focus on SaaS companies. How to Increase Traffic to your SaaS Website The first thing you should decide on is what numbers you should aim for. Are you certain your numbers are lower than the rest […]

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Metrics for ROI and content marketing

What are vanity metrics and what to use instead?

I recently came across the term “vanity metrics” and it’s so perfect I had to write a post about it. While the term is new, the metrics trap isn’t. Many, if not all of us, tend to focus on likes, views, and follows. While they communicate value, when it comes to content marketing ROI they […]

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b2b business storytelling tips

6 Business Storytelling Secrets I Swear By

This right here is my bread and butter, it’s how I help B2B clients tell their story, with a non-mushy tone, and within a proof-of-value context. 1- Pretend you are speaking to a single person If you’ve been following me on IG, you’ve probably heard me say this in every Q&A story session Here’s how […]

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social media hook template

5 Proven Social Media Hooks for B2Bs

Are you a small business owner with no time to create content? I feel you. I work in content creation and finding time to create content for my business is a hassle. But fear not! Here are 5 no-fuss hook templates that will work like magic! All you have to do is customize the message, […]

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sales tips small business owner

6 Easy Ways to Get More Sales Deals – Sales Series Compilation

If you follow our YouTube Channel or Instagram Profile, you’ve seen the series of sales videos I’ve done where I share very simple ways that can 10X your sales. Or at least, get you thinking about some great ideas to boost your profit. But for the sake of—my favorite people—the readers, here’s a written compilation […]

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business content tips

4 hacks to upgrade your B2B content

1-Write in Present Tense  Future: This will help you prove your market penetration  Present: This helps you prove your market penetration Notice the difference? There’s a hint of uncertainty with future tenses, it may happen in the future if we do XYZ, vs. here’s what’s happening right now as a result of working with us […]

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How to write about us page

Here’s how to write an About Us page to drive B2B sales

Let’s face it, most corporate About Us pages are boring. They tend to attract the least traffic of a given website. If that’s you, don’t worry you’re not alone, and here’s how to fix it. 1-It’s rarely about you, always about them Most readers have a short attention span, that’s why the first few lines […]

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