I recently came across the term “vanity metrics” and it’s so perfect I had to write a post about it. While the term is new, the metrics trap isn’t. Many, if not all of us, tend to focus on likes, views, and follows. While they communicate value, when it comes to content marketing ROI they […]

This right here is my bread and butter, it’s how I help B2B clients tell their story, with a non-mushy tone, and within a proof-of-value context. 1- Pretend you are speaking to a single person If you’ve been following me on IG, you’ve probably heard me say this in every Q&A story session Here’s how […]

Are you a small business owner with no time to create content? I feel you. I work in content creation and finding time to create content for my business is a hassle. But fear not! Here are 5 no-fuss hook templates that will work like magic! All you have to do is customize the message, […]

If you follow our YouTube Channel or Instagram Profile, you’ve seen the series of sales videos I’ve done where I share very simple ways that can 10X your sales. Or at least, get you thinking about some great ideas to boost your profit. But for the sake of—my favorite people—the readers, here’s a written compilation […]

1-Write in Present Tense  Future: This will help you prove your market penetration  Present: This helps you prove your market penetration Notice the difference? There’s a hint of uncertainty with future tenses, it may happen in the future if we do XYZ, vs. here’s what’s happening right now as a result of working with us […]