The decision to rebrand your business is always a difficult one and often fraught with a long list of what-ifs. However, if you follow the right path you can eliminate a lot of uncertainty from your team. First things first, if you aren’t sure if your decision to rebrand is the right one, let’s explore […]

Marketing practices are evolving by the minute and we all seem to be perpetually chasing them down the road. However, even with all of us agreeing on this reality, many marketing professionals are sticking to static assumptions when it comes to marketing or its close cousin consumer behavior. Societies and markets are ever-evolving, rendering common […]

Linkedin Newsletter read original here Welcome to the first issue of InTrends! The whole idea of this newsletter is to save your time and offer you a summary of the latest marketing and growth hacks in one bi-weekly summary. This newsletter is a lighter version of The Business Storyteller’s Playbook newsletter, where we include a […]

Basing your marketing approach and content strategy on how you view your own products is the number one pitfall many small business owners fall into. Repeat after me: I am not my potential clients. I don’t see things the same way they do. True, a core business foundation states that if you aren’t a user […]

Let me start by saying—wait, typing—that regardless of your business model you will benefit greatly from having a newsletter. This may seem a little weird to you, especially since other marketing tools tend to top the list of most marketers and branding gurus. But newsletters have always stood the test of time and have consistently […]