Imagine this, you check the first blog post your business ever published and it’s still as relevant and sharable as if you wrote it today.  This, my dear reader, is called evergreen content. Now imagine, you hired freelancers—or a full-time content team—to create guides and posts that can be recycled endlessly. This means every $1 […]

“We tried content marketing, but….” This one is a favorite of mine! Many fall into this trap you invest time and effort in content that doesn’t get much traction.  Content marketing isn’t something you do a couple of times and get results (for most at least), it’s something that you keep building on and then […]

This one is all about increasing traffic to your website and up your content marketing game, with a special focus on SaaS companies. How to Increase Traffic to your SaaS Website The first thing you should decide on is what numbers you should aim for. Are you certain your numbers are lower than the rest […]

Imagine arriving at a hotel where the service isn’t just about checking in—it’s about telling the story of your experience, creating lasting memories. That’s where estaie and Business Storyteller collide! While estaie focuses on offering seamless extended stays, Business Storyteller crafts narratives that inspire businesses to connect with their audiences. Together, they can turn a […]

We are here to give you tools and tangible information (oxymoron alert) that will help you make your very next decision. This is why for our very 2nd issue we’re summarizing 15 consumer studies and giving you What Delays the B2B Buying Process? GoodFirm, a research and software rating platform, published a survey that looks into […]